dunnhumby Launches Online Reality Show Exploring Innovation in the Food Retail Industry

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The Prophets of Aisle Six video series explores critical issues that are reshaping North America’s food retailers and the customers they serve

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There is a growing groundswell of retailers that are not only reimagining what it means to be a retailer, but also how they can embrace data and technology to better meet the needs of today’s consumers," said Jose Gomes.

dunnhumby, a leading customer data science company, is launching today The Prophets of Aisle Six, an online reality show about innovation in the food retail industry. The online series will tour North America and speak with some of the world’s greatest brands exploring what the biggest challenges facing retailers today and how they are using customer data science to meet those challenges. dunnhumby is partnering with Retail Leader, a retail media outlet for top managers in the retail food and allied industries, to distribute the first food retail series. The Prophets of Aisle Six will debut today at 9:00 a.m. Central Time on Retail Leader’s website at https://retailleader.com/retail-innovation-focus-new-reality-video-series. Once aired, each episode will also be available upon demand.

“We are pleased to partner with dunnhumby to highlight innovation in retail. We believe this will be an important video series for top executives and managers to learn from in the retail food and allied industries,” said Mike Troy, Editor in Chief of Retail Leader.

In the series kick off, Jose Gomes, Managing Director of North America for dunnhumby, travels to Sacramento to visit with executives from Raley’s Supermarkets, a prominent grocery chain with more than 120 locations in California and Nevada, to learn more about the company’s unique mission to help customers make more healthy eating decisions. Raley’s top executives Michael Teel, Owner and CEO, and Keith Knopf, President and COO, also discuss with Gomes how the grocer is leveraging customer data science to make the company’s mission come alive in a way that is both effective and sustainable.

“So much of the last year has focused on the gloom and doom of some of the changes occurring in the retail market,” said Gomes. “There is a growing groundswell of retailers that are not only reimagining what it means to be a retailer, but also how they can embrace data and technology to better meet the needs of today’s consumers. I am excited to have the opportunity to meet with a diverse range of retailers and showcase how they are addressing key challenges to propel their businesses further.”

The second episode will find Gomes in Cleveland meeting with Jeff and Tom Heinen, co-presidents of Heinen’s Grocery Stores, a family-owned and operated regional supermarket chain in Northeast Ohio and Chicago. Heinen’s is using customer data science to help create the shopping experiences customers want with the products they value to satisfy their needs, and earn long-term loyalty.

About dunnhumby
dunnhumby is a leading customer data science company. We analyze data and apply insights from nearly one billion shoppers across the globe to create personalized customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs nearly 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Whole Foods Market, Tesco, Monoprix, Raley’s, Meijer, Michael Kors, Coca-Cola, Procter & Gamble, and PepsiCo. Learn more at http://www.dunnhumby.com.

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Theresa Smith
dunnhumby
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