Showpad Recognized in Gartner’s 2017 Market Guide for Digital Content Management for Sales

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Report Lists Showpad as a Representative Vendor

Showpad, the world's most powerful sales enablement platform has been included as one of 19 Representative Vendors in the November 2017 Gartner "Market Guide for Digital Content Management for Sales."

Gartner defines the high-level capabilities of digital content management for sales as content repository management, content development, content delivery, content usage analytics and sales process integration. According to Gartner, "Sales content management vendors are continuing to develop strong capabilities and drive product innovation through enhanced platform capabilities. Application leaders supporting sales must use this Market Guide to understand the key offerings and make sound investment decisions.”1

Showpad is a sales and marketing success platform that bridges the gap between sales and marketing to drive more revenue faster with intelligent sales content, a better buyer experience, and an analytics-powered platform that’s smarter than traditional sales enablement. Its technology makes recommendations to salespeople so that they can easily share the right content based on things industry, product, geography and, in turn, helps marketers measure content’s impact on revenue.

“At Showpad, it’s our mission to empower both today’s sellers and buyers, so we feel it’s an honor to be recognized as a vendor by Gartner for our dedication to providing sales teams with relevant, high-quality content easily and efficiently,” said Pieterjan Bouten, CEO and co-founder of Showpad. “Our content analytics and machine-powered recommendations allow salespeople to find and share the right content at every step of the buyer’s journey, saving them time to increase active selling time and close deals at a faster pace. When sales and marketing teams are on the same page, the buyer experience is personalized and optimized, and the results are measurable.”

Showpad has seen many achievements as of late. Over the past year, the company has expanded its US operations to a new Chicago headquarters, made key executive hires and passed the 1,000 client threshold. Showpad was also recently named third to the Deloitte 2017 Technology Fast 50 List, which recognizes Belgium’s fastest-growing technology companies.

For more information on Showpad, please visit http://www.showpad.com.

1 Gartner, “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa A. Hilbert, November 17, 2017.

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Showpad
Showpad is the world's most powerful sales enablement platform focused on helping sales teams deliver the best buyer experience through smarter and more relevant conversations with their customers and prospects. Founded in 2011, Showpad's intuitive and robust platform allows marketers to maximize their impact on sales success while empowering sales teams to have more personalized and impactful interactions. With headquarters in Ghent and Chicago, and offices in San Francisco, Portland and London, Showpad has helped more than 1,000 companies around the world improve sales engagement, including Johnson & Johnson, Fujifilm, Audi, BASF, Dow Chemical and Kimberly-Clark. For more information on Showpad, email press(at)showpad(dot)com, visit http://www.showpad.com or follow Showpad on Twitter.

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Anna Shymanski
Walker Sands Communications
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