Magnani Disrupts Itself, Creates Experience Design and Strategy Firm

Share Article

Chicago agency, Magnani has spent the past year following its own advice and changing their service offering, from an integrated marketing agency to an experience design and strategy firm.

News Image
"Today the brand is the experience and the experience is the brand. We help our clients uncover new opportunities and solve problems across every channel and customer interaction.”

Chicago agency, Magnani, is disrupting itself. Magnani has been telling clients for years, “If you can think of how your business might be disrupted, disrupt it yourself.” The agency spent the past year following its own advice and changing their service offering, from an integrated marketing agency to an experience design and strategy firm.

The agency saw more and more businesses disrupted by new technologies, distribution channels and generational shifts in culture, over the past year began helping clients create a sustainable competitive advantage. This requires more than simply addressing how companies communicate; it requires a willingness to address the very foundations of how they do business.

“When we presented the change to our clients, they all responded enthusiastically. It’s the kind of help they really need now. We’ve always been more creative than most consulting firms, more strategic than most digital shops and more digital than most creative agencies,” said Justin Daab, Magnani CEO, “As more of our clients use automation and programmatic media tools, the traditional integrated agency offering seemed a bit anachronistic. Today the brand is the experience and the experience is the brand. We help our clients uncover new opportunities and solve problems across every channel and customer interaction.”

As part of Magnani’s new focus, they are helping create experiences that result in stronger, more engaging and measurable connections with customers, ultimately, driving conversions. The outcome being a long-term strategy for creating an innovative customer experience—online and operationally—that is more engaging, motivating and measurable.

Magnani’s management team is concentrated on leading service offerings in:

  •     Customer market insights
  •     Customer experience design
  •     Enterprise activation
  •     Growth strategies
  •     Marketing strategy
  •     Planning and creative
  •     Product and service ideation
  •     Prototyping and development

About Magnani
We envision, design, test, refine launch and market product, service and market experiences that redefine expectations of what’s possible. Since 1985, Magnani has made it easier for marketers in highly technical and complex businesses to deliver the most effective and engaging brand experiences. With a focus on user engagement and experience, our in-house expertise helps clients build meaningful connections. For more information, visit http://www.magnani.com/

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Shonne Ehrhardt
Shonne Fegan-Ehrhardt, APR
+1 (847) 962-9879
Email >
Visit website