ProMax Announces Addition of General Motors Vehicle Pricing Service Features

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ProMax, a full front end solution for automotive dealers, incorporates more features from General Motors’ suite of data integrations.


Dealer Marketing Services, Inc., the makers of ProMax announced today that they have completed the integration of General Motors Vehicle Pricing Service (VPS) features into the ProMax software platform. GM franchise dealers that utilize ProMax can now directly access GM VPS features from within ProMax. Earlier this year, ProMax added a data integration with GM Dealer Customer Data Exchange (DCDE) and began participation in GM’s iMR Turnkey Vendor Program as a ‘Premium CRM’.

The GM Vehicle Pricing Service (VPS) is made up of two components: Incentives Offer Management (IOM) and GM Reward Card information. VPS IOM provides access to incentive compatibility and stackability information directly from General Motors, and is now available from any applicable Desking screen or deal in ProMax. The GM VPS Reward Card provides dealers access to a customer’s current GM Reward Card earnings from ProMax and ProMax Mobile.

“This is another big step in our planned full GM data service integration effort, and another huge benefit to our GM dealers” said ProMax CEO John Palmer. “These new integrations make valuable data available seamlessly within ProMax’s award-winning CRM. We look forward to the continued development of this and other data integrations with the GM team.”

ProMax’s participation in General Motors Premium CRM Program began earlier this year with DCDE Customer Search Integration, it continued with IOM, Reward Card integrations, and will continue into 2018 with the additions of Vehicle Invoice Service and Vehicle Locate Service.

ProMax has been leading the industry in automotive software for over 20 years, and offers a complete solution for dealerships. From award-winning Desking and CRM modules, to industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, ILM, Dealer Websites, Direct Mail, Credit Reports and more, ProMax provides all the tools that dealerships need to succeed.

Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 2,000 automotive dealerships. The ProMax internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single-location dealerships. Dealer Marketing Services, Inc. also provides credit bureaus, website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax and Dealer Marketing Services, Inc. at

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Shane Born
ProMax Unlimited
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