Atlanta, Georgia (PRWEB) December 14, 2017
During the month of October, The Real Estate Book participated in Breast Cancer Awareness Month by swapping out normal distribution boxes for pink boxes in 123 out of its 170 markets. Overall, 140 pink boxes were proudly displayed across the United States.
One in eight women are expected to become diagnosed with breast cancer in her lifetime, with 252,710 new cases of invasive breast cancer alone in 2017.
The Real Estate Book showcased its support for breast cancer awareness as independent distributors were given the opportunity to purchase pink magazine display boxes, which then gave local communities a chance to compete to raise money for breast cancer research. The brokerage firm that bid the highest, got to showcase the pink box in front of their business through the duration of October. The money raised for the display box was then donated directly to a local breast cancer awareness initiative of the distributor’s choosing.
In addition to the breast cancer awareness adornments throughout the magazine and the pink display box initiatives, The Real Estate Book’s corporate office, based out of Atlanta, GA, donated $5,000 towards breast cancer research to local Susan G. Komen of Greater Atlanta.
Since it began, Komen Greater Atlanta has raised over $41 million to provide breast health education, screenings, diagnostics, and support to breast cancer patients and their families, as well as support for breast cancer research.
Since 2014, the mortality rate of breast cancer has dropped 38 percent as a testament to the real progress that donations have made toward finding a cure. According to Susan G. Komen, more than 3 million survivors are living healthy lives today thanks in part to the advancements in both treatment and research for the disease.
“At The Real Estate Book, we understand the importance of supporting a cause that’s near and dear to those directly associated with our brand and outside of it who have been affected by this terrible disease,” said Real Estate Book Sr. Vice President and Brand Leader Rick Smith. “Our hope is that our efforts help to make a difference in finding a cure for breast cancer.”
For over 39 years, The Real Estate Book has been connecting home buyers and sellers through locally distributed magazines in hundreds of markets across the United States of America and Canada. Its integrated media solutions extend beyond an interactive print publication to a website, mobile tools, direct mail solutions, email campaigns and social media integration.
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For more information about the “Think Pink” campaign or the company, contact Rosanna Beron, Director of Product & Brand Management at rberon@npmg.com.
