Demand for Sales Enablement Learning Skyrockets

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Attendance of Sales Enablement Soiree Sets New Record

Event registration in 2017 increased four-fold over last year’s event, illustrating how demand is snowballing for the discipline of sales enablement.

More than 2,400 professionals registered for the recent Sales Enablement Soiree, a day-long event that is estimated to be the largest sales enablement focused event in North America. Event registration in 2017 increased four-fold over last year’s event, illustrating how demand is snowballing for the discipline of sales enablement.

For the second year in a row, the all-day Sales Enablement Soiree in San Francisco featured industry thought leaders and sessions designed to empower leaders in sales enablement, sales, and marketing who are looking to increase win rates, deal size, and deal velocity.

Among the well-received sessions were:

  •     Defining Success in Sales Enablement
  •     Getting Leadership Buy-in on Sales Enablement
  •     Modern Coaching & Training at Scale

“The goal of sales enablement is to ensure reps possess the skills, knowledge, access to assets and process expertise to maximize every buyer interaction,” said Peter Ostrow, research director, SiriusDecisions and keynote at the event. “These enablement-centric events offer a venue for organizations to demonstrate tremendous benefit to sales enablement practitioners, because almost every company is expanding its sales enablement function to provide more value to their buyers and to strengthen alignment between sales and marketing to increase sales success.”

The event was sponsored by a coalition of sales enablement solution providers that are focused on advancing the industry, including: Allbound, Allego, Ambition, Bigtincan, Gong, Highspot, LearnCore, Mediafly, MindTickle, Node, Octiv, and Veelo—all companies focus on facilitating various aspects of sales enablement for companies across industries.

“Because modern buyers are more empowered than ever, companies across all industries are experiencing a shift in the B2B sales process,” said Jake Braly, vice president of marketing, Highspot. “Those who modernize through sales enablement technology gain an important competitive advantage, and this is driving demand for expertise and interest in our event.”

“As a sales enablement practitioner, this is a must-attend event that provides an opportunity for those within the sales enablement realm to learn and share best practices, and also hear from several of the thought leaders on this emerging category,” said Marcela Piñeros, director of new hire sales enablement, New Relic.

Next year’s event is planned for the week of September 25, 2018, in San Francisco. Those interested in sponsoring or receiving an invitation when registration opens for the 2018 event may sign up at

About Highspot

Highspot helps sales teams improve customer conversations and achieve their revenue goals. From content optimization and performance analytics to in-context training, guided selling, and more, the Highspot platform delivers enterprise-ready features in a modern design that sales reps and marketers love. Using Highspot, sales teams are able to stay connected to the best-performing content for each opportunity, customize and optimize their content, and more effectively engage with their customers and prospects. With 90 percent average monthly recurring usage and global support in over 125 countries, Highspot is the sales enablement industry's most trusted solution. Learn more about how Highspot is transforming the sales enablement industry by visiting

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Kate Kirby
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