Patti Reimer Appointed Sterling Sales Director, Serving East Bay and Wine Country

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HSA Expert to Serve Employee Benefits Brokers in the East Bay and Wine Country

Sterling Sales Director Patti Reimer

Sterling Administration, a leading administrator of HSA, HRA, FSA, POP, ERISA and COBRA, is proud to announce that Patti Reimer has been appointed Sales Director, leading our business development effort in Oakland’s East Bay, and Sonoma and Napa Wine Country regions.

Reimer has been with Sterling for several years, and most recently was a very successful Account Manager, serving hundreds of clients in the Bay Area while coaching other account managers. Reimer is an expert in all of Sterling’s products and processes. In her new role, she will be charged with new business development of Sterling’s HSA, HRA, FSA, POP, COBRA and Compliance products, primarily through benefits brokers and general agents.

Cora Tellez, Sterling’s President and CEO says, “On behalf of the Sterling Family, I am thrilled to see Patti take on this new role. With her tenacious spirit and meticulous attention to detail, I know she will become an invaluable resource to her brokers.”

Reimer lives with her family in Livermore, California.

About Sterling Administration
Sterling Administration is an independent administrator for HSAs, HRAs, FSAs, POPs and COBRA. Additionally, Sterling offers expert compliance services for ERISA Wrap, Form 5500 Filing, non-discrimination testing, and requirements under the Patient Protection Affordable Care Act (PPACA); it also offers an online benefits enrollment platform in English and Spanish.
Sterling was named a national Best Place to Work by Business Insurance Magazine in 2014. Sterling’s culture promotes health and financial wellness. Sterling is based in Oakland, California with remote staff nationwide. Visit Sterling online at

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Ann Basco Director of Marketing
Sterling Administration
+1 800.617.4729 Ext: 255
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