Takealot.com Partners with Zodiac to Get Predictive Customer Insights

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Marketing team to leverage Zodiac data for faster growth, enhanced profitability

The partnership will allow Takealot.com to optimize its customer acquisition and retention strategies, leveraging Zodiac’s predictive metrics to gain insights such as which customers are at the highest risk of churning.

Takealot.com, South Africa’s leading online retailer, joined forces today with predictive customer analytics platform provider, Zodiac, to bring Zodiac’s powerful forward-looking insights to its marketing efforts.

The partnership will allow Takealot.com to optimize its customer acquisition and retention strategies, leveraging Zodiac’s predictive metrics to gain insights such as which customers are at the highest risk of churning. Armed with this data, the company can target specific customers and customer segments with custom campaigns or offers in order to grow spend and retain high-value customers.

Takealot.com Chief Marketing Officer, Julie-Anne Walsh, commented: “At Takealot.com, our customer is at the heart of everything we do. Gaining a much more insightful picture of our customers and how they shop helps us improve the service we offer them. The goal is always to give our customers exactly what they’re looking for, when they want it, and delivering it to them wherever they are. We’re excited to see what our new Zodiac analytics can add to our customer insights.”

While Takealot.com has performed extensive customer analyses historically, the incorporation of customer-level predictive analytics provides an additional lens through which to understand and drive growth. With Zodiac, the company will have access to a best-in-class analytics platform, a team of data scientists, and client success support to quickly and accurately answer questions such as, “Do customers who purchase certain products churn more quickly than other types of customers?”

Artem Mariychin, Co-Founder and CEO of Zodiac, commented on the relationship: “We look forward to supporting the Takealot.com team’s goal of becoming more customer-centric. As the leading eCommerce organization in South Africa, Takealot.com is in a fantastic position to leverage Zodiac’s data and platform to drive profitable growth as the company continues to expand.”

Takealot.com and Zodiac will be partnering together over the coming year, working hand-in-hand to improve business decisions by utilizing Zodiac’s unique data assets, proprietary algorithms, and accessible product interface.

About Takealot.com:
Takealot.com is South Africa's leading online store, where you can shop anything you can imagine - from TVs and toys to phones and fragrances, appliances, books and much, much more. Shop online, on your phone or on the app, anytime, anywhere - with cash on delivery and instant EFT payment options plus free delivery on your first order & all orders worth R450 or more.

Takealot.com | Shop anything you can imagine.

About Zodiac:
Zodiac is a predictive customer analytics platform that forecasts the behavior and lifetime value of individual customers and customer segments. Founded in 2015 by a team of Ph.D. statisticians and data scientists at the University of Pennsylvania, Zodiac leverages a company’s historical transaction logs to predict each customer’s future buying habits. Marketers, financial professionals, and data scientists trust Zodiac’s predictions to improve customer acquisition, reduce churn, and enhance the accuracy of sales forecasts.

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Meredith Mejia
@ZodiacMetrics
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since: 03/2016
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