Furia Rubel CEO Presents on Crisis Communications for Financial Institutions

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Gina Rubel presents crisis communication best practices to leaders of Philadelphia-area financial institutions

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Furia Rubel Communications, Inc. President and CEO, Gina Rubel, recently presented at a program on crisis response and management to a monthly meeting of the Insured Financial Institutions of the Delaware Valley (IFI).

Held in Plymouth Meeting on Dec. 7, 2017, the meeting featured Rubel’s presentation, “What to Do if Your Bank’s Website is Hacked or Your Customers’ Data is Compromised.” In the presentation, which focused on crisis communications for banks and other financial institutions, Rubel discussed various crisis scenarios including website hacking and customer data skimming. For each scenario, she provided crisis communications strategy and best practices to help mitigate risk to the business.

“Every organization is vulnerable to a crisis,” said Rubel. “Having a solid crisis response plan ready to implement at a moment’s notice gives business leaders a vital tool to protect their companies, staff, and customers – and their business’ hard-earned reputation.”

A strategic marketing expert, attorney and author, Rubel teaches audiences nationwide how to implement ethical, integrated and measurable communication strategies that drive business success. A third-generation attorney, she is a legal marketing expert who has been honored by The Justinian Society with the Lisa A. Richette Woman in Law Award and has been named a Woman of Distinction by Philadelphia Business Journal and The Legal Intelligencer. Rubel is a graduate of Drexel University and Widener University Delaware Law School.

Founded in 1948, IFI is a regional trade organization serving members located in the Delaware Valley. Membership is open to all financial institutions that are insured by the Federal Deposit Insurance Corporation, while associate membership is open to companies that provide services to active members. IFI currently is supported by 34 financial institutions and 49 associate members. To learn more, visit the organization’s website.

About Furia Rubel Marketing and Public Relations: Furia Rubel Marketing and Public Relations is an integrated and strategic marketing and public relations agency based in Bucks County, Pa. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis communications, media relations, graphic design, content marketing, blog production and social media services to a wide array of professional clients. Furia Rubel represents law firms, financial services organizations, technology companies, educational institutions, accounting firms, nonprofits, municipalities, manufacturing, behavioral health and elder care organizations. Furia Rubel understands business objectives, defines strategies and delivers results. For more information, visit http://www.furiarubel.com.

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