Walker Sands Account Director, Erin Jordan, Named to PR Council’s Board of Next-Generation Leaders

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The first ever PRC Next shadow board brings together young PR leaders to provide a unique perspective in addressing opportunities and challenges within the industry

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Walker Sands account director and retail technology practice lead, Erin Jordan, has been selected to join the PR Council’s (PRC) first-ever shadow board, PRC Next. Nominees were selected based on their vision for the future of the PR industry and how they plan to contribute to the industry’s evolution as a part of the PRC Next board.

The PRC Next Board is comprised of 12 young leaders from PRC member agencies across the US who will meet quarterly to help address unique opportunities and issues faced by the industry. Members will create their own initiatives and join director meetings to share their insights and bring a more diverse perspective to PRC leadership.

“We’re very proud to be represented on the PRC Next board alongside so many talented and driven young leaders,” said Mike Santoro, president of Walker Sands. ”As PR and marketing continue to evolve, these fresh voices and perspectives will play a critical role in the continual improvement of our industry. Erin has been an invaluable leader at Walker Sands over the last six years and I’m excited to see her contribute to the success of PRC agency members across the country.”

Jordan has played a critical role in Walker Sands’ rapid growth. As Account Director, she leads the retail technology and eCommerce practice area, focusing on the intersection of retail, marketing and technology for B2B companies such as CloudCraze, 1WorldSync, and PointSource, A Globant Company. Jordan has also co-lead the development of thought leadership for the agency, having spearheaded the annual Future of Retail study that has resulted in more than 600 media placements, and generated over 4,000 report downloads. She graduated cum laude from Loyola University Chicago, and is currently an MBA candidate at DePaul University with a marketing focus.

“The traditional PR industry has evolved and it’s important to have ongoing conversations about how we can best serve our clients now and in the future,” furthered Jordan. “At Walker Sands, we believe PR and digital should no longer be considered separate entities and pride ourselves on taking a more holistic approach to our clients’ marketing strategies. I'm honored to bring this mentality to the team, and excited to be a part of these important conversations on a board of amazing industry leaders.”

To learn more about PRC Next, visit http://prcouncil.net/prc-next/.

About Walker Sands
Walker Sands is a public relations and digital marketing agency for business-to-business technology companies. With an integrated approach to their suite of services, Walker Sands helps clients build brand awareness, enhance credibility and drive new business. Walker Sands is a five-time Inc. 5000 honoree and regular recipient of some of the industry’s most prestigious awards from organizations including PRSA, Holmes Report and PR News. Walker Sands was founded in 2001 and has offices in Chicago and San Francisco. To learn more, visit http://www.walkersands.com.

About PRC
Established in 1998, the PR Council (PRC) is composed of America’s premier global, midsize, regional and specialty agencies across every discipline and practice. It is the leading trade association for agencies, designed to empower the present and next generation of communications professionals, industry innovators and business leaders through education, events and industry resources.

The PRC’s active members from over 105 leading U.S. agencies represent more than 80% (est.) of all U.S. PR firm revenues and employ over 12,000 professionals.

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Rachel Gulden
Walker Sands

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