Solution Lending Services Inc. (SLS) Completes Acquisition of Home123 Technology and Brand

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Solution Lending Services Inc. (SLS) completes acquisition of Home123 technology and brand.

Solution Lending Services, Inc

Our product offers realtors and lenders the ability to create a technology-based partnership tool that effectively drives new business through myriad digital options to reach the consumer.

Solution Lending Services Inc. (SLS) completes acquisition of Home123 technology and brand.

Solution Lending Services Inc., a member of the Zolla Financial group of companies, recently completed its acquisition of the 20-year brand of Home123 and its technology units serving the real estate and mortgage industries.

The company, based in Chicago, IL with offices in Northern California, focuses its product array on marketing technology, mortgage banking and real estate services. Gene O’Bryan, chairman and CEO of SLS along with Paul Imura, president of SLS and Home123 focus on providing SaaS-based marketing tools for the purchase market segment (Realtors and mortgage loan originators). B2B solutions that increase production for high-producing real estate agents and mortgage originators is the bread and butter of SLS and its products.

Gene O’Bryan stated, “For years, we’ve witnessed a rising cost of real estate transactions and a decline in homeownership. Our product offers realtors and lenders the ability to create a technology-based partnership tool that effectively drives new business through myriad digital options to reach the consumer. The Home123 product addresses consumer behavior with Millennials, as well as all important population segments (GenX, Baby-Boomers, etc.).”

The Home123 technology platform is used by successful lenders and real estate agents. In the Chicago market, Ed Lukasik, a RE/MAX top 1% managing broker who has been using the Home123 Technology for years wins over 93% of his listing proposals. A regional mortgage lender that is also an avid user, is able to have their 12 loan officers manage over 2000 realtor relationships through the Home123 platform.

Key executives leading innovation and product technologies include Jeff Cook, managing director, technology, Sherri Gruber, managing director, operations, James Pesavento, managing director of business development, and Jim Storm, managing director of compliance.

SLS is a Delaware Corporation, with headquarters at 401 N. Michigan Avenue, Suite 1200, Chicago, IL 60611. SLS has a comprehensive set of marketing and technology solutions, focused on real estate and mortgage lending. SLS has nationwide coverage with an innovation center in Northern California, technical center in Chicago, IL, and operations in NC and TX. Information on the company can be found at Home123.com or contact Sherri Gruber for a free online hassle-free demo (972) 974-1372 or Sherri.Gruber(at)home123(dot)com.

PRESS CONTACTS:

Sherri Gruber, Managing Director, Home123
972-974-1372 (direct) sherri.gruber(at)home123(dot)com
http://www.home123.com

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