Charmulet Selects RPR Public Relations to Manage its North American PR Campaign for the World’s Most Original Charms

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Charmulet, the Brooklyn-based jewelry company and designers of the world’s most original charms and charm bracelets, taps RPR Public Relation’s consumer products division to provide public relations, branding and strategic communications counsel. The PR firm will manage both B2B and B2C public relations for Charmulet in North America.

branding, public relations, media relations,marketing, marketing communications, press releases, new product launch, social media marketing, PR

U.S.-based RPR Public Relations serves the PR, marketing, communications and creative needs of startups and small-to-medium sized businesses worldwide.

"We feel RPR Public Relations is the right choice to spread Charmulet's brand message of whimsy, joy and delight,” said Charmulet CEO Cindy Greenspan.

RPR Public Relations, Inc., a leading public relations firm with a global reach specializing in assisting startups and small businesses, today announced it has been selected by the Brooklyn-based jewelry company Charmulet to manage its North American PR campaign. The consumer products division of RPR Public Relations will provide Charmulet with public relations, strategic communications counsel, enhance brand awareness, develop key brand messages and manage media relations for the jewelry company. Charmulet’s Founder and CEO Cindy Greenspan is a gemologist who graduated from the Gemological Institute of America and grew up under the spell of Manhattan’s 47th Street, the famed diamond district, where her father was a noted jeweler.

“We’re thrilled to have RPR Public Relations managing our PR campaign in North America as we launch our new line of the most original and enchanting charm bracelets and charms which open, close, twist and turn just like the objects they represent in real life,” said Cindy Greenspan, Founder and CEO of Charmulet. “Each new charm design is caringly crafted with the highest attention paid to even the smallest detail. Our jewelry is unique because everyone who picks it up smiles. Our jewelry is of the highest quality, while still being affordable, and each design is original - you won’t find anywhere else. We feel RPR Public Relations is the right choice to spread Charmulet's brand message of whimsy, joy and delight,” concluded Greenspan.

“There’s something magical about each of Charmulet’s charms and we’re honored to be selected to manage their PR campaign,” said Ria Romano, Partner, RPR Public Relations, Inc. “While our branding expertise and expertise in the jewelry industry makes us the right partner for Charmulet, there is something ethereal about these charms which open, move and twist. Everyone who touches, wears or holds them just can’t stop smiling.”

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About RPR Public Relations, Inc.
Since 2003, U.S.-based RPR Public Relations, Inc. has provided clients nationwide and worldwide with a full range of public relations and marketing services. The agency strategizes and executes marketing communications and PR programs which increase sales and brand exposure for consumer products, life sciences, technology and software, finance, as well as a range of B2B clients, with a focus on start-ups and small-to-medium sized businesses. The PR agency is based in Portland, Maine.

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Ria Romano, Partner
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