myLifeSite Continues Growth Momentum with CCRC Online Database

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CCRCs are the only type of retirement community that provide services spanning the continuum of resident care. myLifeSite was launched as an unbiased guide to CCRCs for consumers and advisors (as opposed to traditional websites that serve as community advertisers), and the site has experienced tremendous growth since.

myLifeSite is an online tool for consumers, consultants, financial advisors and organizations to view and understand data for continuing care retirement communities (CCRCs, also referred to as life plan communities) all in one easy location, free of charge. They also offer a paid premium content service that provides complete access to communities’ entry pricing, monthly fees and contracts, as well as a proprietary financial calculator that projects the long-term financial impact of moving to a retirement community. myLifeSite strives to simplify the CCRC decision process with their easy online comparison database, eliminating informational barriers to entry.

myLifeSite covers and frequently updates records for nearly 700 CCRCs primarily located in in California, Connecticut, Florida, Indiana, Maryland, New Jersey, North Carolina, Texas, and Virginia. Recently, the company added Pennsylvania CCRCs to their records and plans to add additional states such as Arizona in the near future.

During 2017, myLifeSite grew its number of site users by more than 500 percent. “Soon, we’ll reach 10,000 users,” says Brad Breeding, myLifeSite’s cofounder and CEO. Its number of premium content users have grown nearly 800 percent.

Before starting myLifeSite, Breeding was a financial planner for many older adults in Raleigh, North Carolina. He recognized the need for specific financial plans when it comes to preparing for senior living. In 2017, he will have spoken to more than 30 groups about the issues surrounding CCRCs. “There is so much education that needs to be done in terms of understanding how CCRC contracts work and mapping out the best financial plan,” says Breeding. “CCRCs are a good solution for seniors, but there are a lot of details to understand and the process can be complex.”

myLifeSite is disrupting other senior living community databases because, unlike the traditional model of selling consumer information to senior living communities, myLifeSite asks for the consumer to pay a nominal fee and keeps their personal information confidential. Furthermore, its database contains difficult-to-obtain information such as upfront and monthly fees and contractual obligations that are normally only provided to consumers who visit the community. “Our main goal is to educate our customers and help them make a better-informed decision. A mistake will cost a lot more than $29.” says cofounder and executive vice president of product development Ken Taylor, who manages the database.    

About myLifeSite
Founded by Brad Breeding and Ken Taylor, helps families understand the financial implications of moving into a CCRC. Breeding is one of the foremost authorities and thought leaders on CCRCs and was a financial advisor in the Research Triangle Area for 13 years. He is also the author of What’s the Deal with Retirement Communities and a nationally sought-after speaker. Ken Taylor, a CPA with over 25 years of experience growing medium-size service companies, is responsible for product development, customer service, help desk operations and financial management. They are advised by entrepreneur Bobby Martin, who is author of the popular book The Hockey Stick Principles, and Trent Pierce, owner and president of Carolina Benefits & Planning.

About CEO Brad Breeding
Prior to starting myLifeSite, Brad spent 13 years as a financial advisor. It was during that time that he recognized a need among older adults and their families for better information and guidance when researching retirement communities. Brad’s extensive knowledge of the senior living industry, combined with his financial planning background, allows him to provide valuable insights about lifestyle, healthcare, and financial planning considerations related to this significant life decision. Brad holds a Certified Financial Planner™ certification and has been quoted in national media such as Kiplinger’s Magazine, Wall Street Journal’s MarketWatch, USA Today and The New York Times. Brad is the author of the book What’s the Deal with Retirement Communities?, rated five stars overall on Amazon, and speaks regularly for retirement living providers, industry trade organizations, life-long learning classes, and other groups across the country. He also writes a popular weekly blog, which includes posts on topics relevant to retirement and the senior living industry.

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Brad Breeding
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