“There is tremendous demand for PR counsel in the cryptocurrency and blockchain space,” said Joe Romano, Partner, RPR Public Relations, Inc.
PORTLAND, Maine (PRWEB) December 21, 2017
RPR Public Relations, Inc. today announced it has expanded its emerging technology portfolio with a dedicated cryptocurrency and blockchain practice to meet the unserved marketing, branding and public relations needs for growing companies in this sector. As a leading U.S.-based boutique PR firm, with a global reach specializing in assisting startups and small-to-medium sized businesses, RPR Public Relations has a longstanding track-record of representing emerging technology companies in new areas before they become commonplace. Previously this has included Green tech, nanoscale/MEMS, and Internet-enabling technologies.
The PR firm’s representation in the cryptocurrency space is a natural evolution for the agency, as its partners have 20 years of experience representing emerging players in ill-defined, embryonic and controversial spaces. The new practice provides PR counsel for the “picks and shovels” members of the cryptocurrency and blockchain infrastructure, or those producing enabling, required services needed within this ecosystem.
“There is tremendous demand for PR counsel in the cryptocurrency and blockchain space,” said Joe Romano, Partner, RPR Public Relations, Inc. “Large PR firms traditionally service established technology players with enormous budgets and pre-established brands. This is not our PR firm’s focus - we fight for the emerging technology players who have to set the communications agenda and reset false impressions in misunderstood and emerging markets such as cryptocurrency.”
Misunderstandings in the cryptocurrency market range from the very simple to complex. The general public frequently hears about this emerging industry in the media, yet most don’t understand it. There also are many cryptocurrency exchanges and platforms, further intensifying cryptocurrency’s confusion and image issues with both the media and general public.
Romano continued, “Given our firm’s history of participation in newly developing markets with emerging technologies, we’re uniquely positioned to educate the media and the general public, while eliminating the confusion and demonstrating the value credible companies have within the cryptocurrency ecosystem.”
About RPR Public Relations, Inc.
Since 2003, U.S.-based RPR Public Relations, Inc. has provided clients nationwide and worldwide with a full range of public relations and marketing services. The agency strategizes and executes marketing communications and PR programs which increase sales and brand exposure for consumer products, life sciences, technology and software, finance, as well as a range of B2B clients, with a focus on start-ups and small-to-medium sized businesses. The PR agency is based in Portland, Maine. Visit https://www.romanopr.com/ for more information.