Western Beef Showcases Selection and Value with Self Point Online and Mobile Shopping Technology

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Digital transformation partner for food retailers optimizes promotional programs

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Western Beef Showcases Selection and Value with Self Point Online and Mobile Shopping Technology

“Our platform allows Western Beef customers to shop online or on-the-go and to find the best deals — all while enjoying the store’s passion for offering a wide selection at a great value,” said Mike Haaf, executive chairman of the board at Self Point.

Self Point, the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands, today announced the launch of a mobile-first, online store for Western Beef’s Bronx, N.Y. location. The new, customized promotions engine from Self Point allows Western Beef customers the convenience of online shopping, the ability to find special offers, and fast, secure check-out. Since launching the new shopping experience in November, the value food retailer is experiencing a 10 percent increased conversion rate month over month.

“Our platform allows Western Beef customers to shop online or on-the-go and to find the best deals — all while enjoying the store’s passion for offering a wide selection at a great value,” said Mike Haaf, executive chairman of the board at Self Point. “With real-time metrics, we help Western Beef to be more responsive to their shoppers’ preferences. The results have been phenomenal with return visitors increasing by 30 percent since the beginning of the program!”

Self Point’s e-commerce solution was integrated into Western Beef’s point of sale system, business processes and reporting infrastructure. The technology speeds and simplifies implementation by building product catalogs and store maps directly from online and in-store transactions.

For Western Beef, Self Point developed a custom merchandising tool and enhanced search function, allowing shoppers to view up to five sub-categories of products by brand, best sellers and other customer preferences.

“This new partnership with Self Point reinforces our slogan that ‘We know the Neighborhood,’” said Peter Castellana, president and CEO of Western Beef. “By providing a mobile-friendly, online shopping experience, we’re able to deliver more relevant messages and offers. Shoppers are benefiting from the easy, fast service, while feeling even more connected with us.”

Self Point learns individual shopper's buying behaviors, both in-store and online, thereby enabling targeted offers to be delivered as push notifications, emails or special messages on Western Beef’s home page. In addition to an electronic version of Western Beef’s existing weekly circular, Self Point facilitates the creation of shopping lists from previous orders with a single click. These lists can be created and edited from home or mobile devices seamlessly. All of the rich data is captured to continuously deepen the relationship with the shopper.

Castellana added, “Self Point provided in-depth training, answered questions from various team members and walked with us every step of the way to ensure a successful launch of our new digital storefront. We look forward to expanding the program to one of our Manhattan stores in the coming months.”

For a complimentary consultation, please call (888) 300-9298 or email sales(at)self-point.com.

About Western Beef
Western Beef consists of 28 high volume warehouse-style supermarkets, operating in New York, New Jersey and Florida. Based on the experiences and knowledge acquired over the past 30 years Western Beef has earned the slogan “We know the Neighborhood.” Each store is custom-tailored to offer the highest quality product at the best value to meet customers’ needs and the culture of the community. Western Beef focuses on customer relationships and similar bonds formed with neighborhood butchers, bakers, deli and fruit markets. Headquartered on an 11 acre facility in New York City, Western Beef operates its own meat, grocery and produce warehouses. Learn more at http://www.WesternBeef.com.

About Self Point
Self Point is the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands. Serving as a change agent for the industry, the Self Point team supports food retailers’ transition to online, mobile and social media markets while elevating customer experience and loyalty. The Self Point technology suite integrates point of sale and retail catalogs into a mobile-first, custom-branded e-commerce experience within days. Self Point expands grocers’ competitive advantage by making shopping easy, convenient and more personalized, thereby increasing customer satisfaction and revenues. Founded in 2012, Self Point has a growing client base including Unilever Israel, Associated Supermarkets, Piggly Wiggly and more. Visit http://www.Self-Point.com to learn more.

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Duke Marr
Self Point
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