The post takes advantage of Google's new featured snippet option.
SAN JOSE, Calif. (PRWEB) January 08, 2018
The JM Internet Group, a leader in online digital marketing training, is proud to announce a short, innovative post on how AdWords works for small businesses. The post is released as part of a new strategy for 2018 aimed at Google’s so-called featured snippets.
“With our 2018 AdWords Workbook just about to be released, we wanted to focused on the so-called ‘featured snippet’ feature on Google search,” explained Jason McDonald, Director of the JM Internet Group. “Accordingly, we have begun to roll out short ‘answers’ to common ‘questions’ asked by small business owners and marketers. This short post is the first in the series.”
To view the post answering the question, ‘How does Google AdWords Work?,’ visit https://www.jm-seo.org/2018/01/how-adwords-works/. The post answers the question in easy-to-understand English and is structured in such a way that it can show up as a featured snippet or ‘answer’ on Google searches. Google is rapidly making a transition to voice search, and the new post takes advantage of Google’s hunger for ‘answers’ to commonly asked ‘questions’ via voice search. For example, if one searches Google for the post title of ‘How Does Google AdWords Work? In Three Steps’ then the result already shows the featured snippet. It can be viewed at https://goo.gl/Dc7Bz9.
THE ADWORDS WORKBOOK 2018: A NEW BOOK ON GOOGLE ADWORDS FOR SMALL BUSINESSES
The JM Internet Group is committed to publishing step-by-step, hands on “workbooks” for small business owners and marketers. While both the SEO Fitness Workbook and the Social Media Marketing Workbook have both been published in their 2018 editions, the AdWords Workbook is scheduled to come out in February, 2018. That book answers the question of “how does Google AdWords Work?” in great detail, step-by-step. It starts with an overview to three AdWords “gotchas,” or common mistakes made that can cost a lot of money. It then proceeds through the Google Search Network and Google Display Network, explaining the important differences between the two networks. It covers YouTube advertising as well, and ends with a discussion of metrics and online advertising. The book also links to the updated 2018, AdWords Toolbook, a cornucopia of zero cost tools for digital marketers.
The book can be pre-ordered on Amazon at https://goo.gl/e7uDMm. Persons interested in the book are cautioned, however, to pre-order (and not order) the book as third-party sellers still have the 2017 edition available. Those with questions can also reach out to the JM Internet Group to be put on the list for zero cost “review” copies of the book.
ABOUT JM INTERNET GROUP
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.
JM Internet Group, Media Relations