TechShepherd Relaunches as Bluematter to Democratize Marketing Success

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TechShepherd, an organization recognized for turning average brands and teams into digital leaders, has rebranded itself to Bluematter. Bluematter provides agency-grade training and 360-degree marketing support to passionate brands across America, demystifying and democratizing marketing success.

At Bluematter, we believe the two options of marketing with your team's existing skills, or giving it all over to an agency are flawed and dangerous. We're the third and better option.

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Although being proficient in digital marketing and sales is becoming increasingly critical to organizational survival, most brands continue to struggle to create meaningful results, differentiate and make their competition irrelevant.

"When it comes to marketing, most brands see two options,” says Ryan McInerney, Bluematter’s founder. “They can do it themselves with their team's existing skills, or they can hand it all off to a marketing agency.”

The first way is risky, McInerney points out, because it takes too long to get results and often feels overwhelming. But the second option means depriving internal team members the chance to grow their skills while tolerating subpar results from well-meaning agencies that just don’t understand the business or niche as well as insiders.

“At Bluematter, we believe these two options are flawed and dangerous and that brands deserve a better way to market — one that was previously unavailable,” says McInerney.

Bluematter’s single platform includes four branded service offerings, all bundled in a unique membership model:

  •     ML5 Academy: Enrolled teams learn to build custom growth strategies using digital tools to create profitable campaigns and generate predictable results.
  •     MarketShare: Bluematter's global partners create industry-leading websites, run HubSpot campaigns and manage digital advertising, so customers don't have to.
  •     MarketStaff: Growing organizations can quickly locate, interview and hire new marketing team members from a pool of trained ML5 Academy graduates.
  •     MarketPlace: Clients can select from a carefully vetted and peer-reviewed pool of creative freelancers, specialists and technologies to get the right help or tool for a project.

Teams first enroll in ML5 Academy, where they create their marketing strategies with peer feedback. McInerney personally oversees weekly office hours in ML5 Academy’s private Facebook group, and members can access one-on-one coaching whenever they need a professional opinion.

After members have built their initial strategies, the remaining Bluematter services become available, enabling members to execute on their strategic visions.

Joining Bluematter is simple and affordable for any size business, but enrollment is limited and opens just a few times a year. Enrollment for the next class closes January 31, 2018.

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Ryan McInerney
+1 (239) 315-3890
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Bluematter (f.k.a. TechShepherd)

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