Drexel Industries and Affinity Electronics Announces New Leadership Team

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Drexel 2.0 Is Ready For Action – Let’s Get Connected!

"Drexel has a tremendous opportunity arising from three core pillars: the unlocked cell phone marketplace; consumer electronics; and same day/next day shipping, handling and distribution." said Jason Salmon, President of Drexel Industries.

Today, Drexel Industries announced changes to its senior leadership team.

"Drexel has a tremendous opportunity arising from three core pillars: the unlocked cell phone marketplace; consumer electronics; and same day/next day shipping, handling and distribution." said Jason Salmon, President of Drexel Industries. "This team of seasoned leaders brings strategy, integrity, and passion to their roles and care deeply about providing exceptional customer service and enhanced delivery systems to our customers."

To capitalize fully on the growth opportunity, the following executive team has been recruited to provide strategic direction and manage all facets of Drexel's sales, operations, finance and logistics:

John (JD) Abram, Vice President of Sales responsible for all sales activity for Drexel encompassing wholesale distribution, 3rd Party Logistics, and Drexel’s DAZN Over the Top (OTT) strategic partnership.

Prior to joining Drexel, Mr. Abram had a six year tenure at ZTE Canada, most recently as the Vice President of Terminal Sales. In this role, JD led a team that was responsible for expanding ZTE's presence in Canada from a relatively unknown Chinese manufacturer to now being positioned as the fourth largest OEM in Canada in terms of wireless device unit sales. The company realized this increase in sales primarily as a result of success with wireless operator partnerships, and included distribution relationships in the "unlocked", open market segment.

The experience of working with ZTE's multiple international divisions, bringing a broad portfolio of products to market in Canada including IOT, Smart Phones, Data Hubs and entry level wireless devices has given JD invaluable insights to what is possible within this marketplace.

Prior to joining ZTE, Mr. Abram had a successful 10 year career at Rogers Communications which led to his role as the Director of Sales for Ontario, in charge of a team of sales professionals and customer support staff, overseeing the activities of Rogers's largest corporate customers.

Prior to commencing his professional career, JD earned his Bachelor of Arts at The University of Calgary.

Jennifer Salmon, Vice President of Operations leads all operational aspects of the business including: warehousing, logistics, customer on-boarding, contract negotiation, Human Resources and Drexel’s corporate culture.

With over 20 years of experience in the Canadian communications industry, beginning at Shaw Communications and more recently as Vice President, Contracts at Canadian Cable Systems Alliance (CCSA), Jennifer’s dynamic personality has made her a successful negotiator, admired team leader and visionary who knows how to think outside the box. Jennifer’s experience with strategic planning and organization has contributed to Drexel’s steady expansion as a 3rd party logistics service provider and wholesale distribution.

As a graduate of the Richard Ivey School of Business and, more recently, the recipient of the CTAM Canada scholarship for the Fellowship at Harvard Business School, Jennifer has a love of learning and solving problems.

Bruce Powers, Vice President of Business Intelligence and Planning leads Business Intelligence, Strategic Planning, and Information Technology.

With over three decades of retail, wholesale, and distribution experience in the Consumer Electronics space, Bruce Powers understands nothing is more vital than exceeding customer’s expectations.

He developed a passion for consumer electronics early in life, embracing the ongoing evolution of products through his tenure at The Source (formerly Radio Shack Canada). After rising through the ranks, he left The Source as VP Merchandising and joined Affinity Electronics as VP Operations. As a member of the Affinity Electronics executive team since 2005, his organizational skills, problem solving abilities, and vision have played a key role in the growth and success of Affinity.

Mr. Powers attended the Faculty of Applied Science & Engineering at the University of Toronto, graduating with a BASc degree. These studies developed his analytical skills and provided the foundation for effective problem solving through attention to details.

Tara Salmon CA, CPA (Illinois, USA), Chief Financial Officer leads all Finance functions, including Treasury, Tax, and Accounting. Tara has over 20 years' experience as a Canadian chartered accountant and a US certified public accountant.

Tara comes to Drexel from the Calgary office of PricewaterhouseCoopers LLP where she specialized in international taxation for over 10 years. Prior to that, she was in corporate tax at Meyers Norris Penny LLP, and in the audit practice at Ernst & Young LLP. Tara is also an active member with CPA Canada, acting as a tutor in the In-Depth tax program.

About Drexel Industries

Drexel Industries is a wholesale distribution and 3rd party logistics service provider focused on retail and telecommunications distribution and e-commerce order fulfilment.

Through a strong core of strategic partners including Telecommunications service providers, national retailer partners, and regional players, Drexel connects homes to a myriad of products and services throughout Canada, including: Amazon, Bell, Best Buy, Canadian Tire, Costco, Giant Tiger, Home Depot, Hudson Bay Company, Rogers, Shaw, Staples, Telus, The Shopping Channel, The Source, TJ Max, and Walmart. Drexel’s automated process offers all customers enhanced service and superior order fulfilment capabilities through same day shipping convenience.

Drexel, and through its acquisition of Affinity Electronics, represents quality and trusted brands, including: Affinity, Bragi, Case-Mate, Core Micro, Deltrans Battery Tender, DigiPower, Energizer, Escalade Sports, Huawei, iBolt.co, iDeal of Sweden, Jabra, Kalorik, Kenu Airframe, LifeProof, Losbu, Maxwest, Nokia (through HMD), OtterBox, Nite Ize, NuPower, Pelican, Samsung, Speck, and Vetta.

Additional information about Drexel Industries can be found at Drexel.ca and afffinitycanada.com

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Jason Salmon
Drexel Industries

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