AmeriCash Loans Featured by Marketing Automation Leader Marketo as a Cutting Edge User Group in the Lending and Financial Services Sector

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Preeminent installment loan provider AmeriCash Loans was featured in a case study by best-in-class marketing-automation software provider Marketo showcasing AmeriCash’s implementation of their product to improve communication with customers and drive new business.

Preeminent installment loan provider AmeriCash Loans was featured in a case study by best-in-class marketing-automation software provider Marketo showcasing AmeriCash’s implementation of their product to improve communication with customers and drive new business. AmeriCash Loans takes pride in its mission to build lasting, concrete relationships with its customers. To further that mission, the lender leverages the most cutting-edge technology to simplify and customize its communication with borrowers.

AmeriCash Loans needed a trusted partner to help facilitate the creation of open and personalized communication with customers and create a connection between their online and in-store installment loan products. Through Marketo, AmeriCash Loans has been able to create and refine a seamless customer experience from online loan application to in-store check pickup and all messaging in between.

“We knew that we wanted to open the door to direct and meaningful conversation with each and every AmeriCash Loans customer,” said a senior AmeriCash Loans spokesperson, “and Marketo, combined with the already great service provided by our friendly customer service representatives, was the perfect channel through which we could achieve that communication.”

AmeriCash Loans continues to develop proprietary technology and partner with leading-edge technology providers. Through these efforts, the company is constantly improving the customer experience when visiting AmeriCashLoans.Net, filling out the online loan application, receiving their loan, and communicating with the company throughout the process.

“Technology would be core to supporting this more nimble, responsive strategy,” wrote Marketo, “AmeriCash Loans moved from a cumbersome email marketing solution to the Marketo Engagement Platform for flexibility and personalization at scale. The move to Marketo has enabled the marketing team to execute on a multichannel strategy with effective email and advertising programs.”

Through the switch to Marketo, AmeriCash Loans has seen a transition to consistent brand communications that customers can trust and rely on, including industry-leading, geography-specific financial education pieces, improved account notifications, and localized content.

To read the full case study, visit http://www.marketo.com/customers/americash/.

About AmeriCash Loans
Founded in 1997, AmeriCash Loans is a leading provider of alternative consumer financial services throughout the metropolitan Chicago area and Illinois. It started as a small office across from the train station on the main street of Des Plaines. Within five years of opening its doors to borrowers, it had expanded to 65 brick-and-mortar branches located in Illinois, Wisconsin, Missouri, and South Carolina.

Today, the company provides short-term financial products that allow borrowers to access larger loan amounts for longer terms and at lower rates than traditional cash advance loans. Its short-term lending portfolio is comprised of installment loans, signature loans, and other related financial services. In 2003, AmeriCash Loans launched the Refer-a-Friend program, which gives its customers a chance to earn while sharing their great customer experiences with their friends and family members.

Customers can apply for loans either personally or through its online application process. Contact AmeriCash Loans via its website, http://www.AmeriCashLoans.net, or by calling 888.907.4227.

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Paul Mulvihill
AmeriCash Loans
+1 8478279740 Ext: 127
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Sarah Shuel
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