Step away from the elevator – and take the stairs instead

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International Sport and Culture Association stages third No Elevators Day

British MEP Emma McClarkin supports No Elevators Day. Photo: Brecht Boelens

Since 2015, we’ve seen businesses, individuals, politicians, health departments and bloggers getting involved in over 20 European countries and using the #NowWeTakeTheStairs hashtag to share their photos from the day.

A simple nudge is sometimes all that is needed to change someone’s daily routine: “Turn away from the elevator or escalator and take the stairs instead”. Businesses, local authorities, universities and individual citizens are ready to seal off elevators across Europe to celebrate the third No Elevators Day on Wednesday 26 April 2017.

No Elevators Day is part of the International Sport and Culture Association’s (ISCA) NowWeMOVE campaign to get 100 million more Europeans active by 2020.

Lack of time is the most frequent excuse Europeans make for not being physically active. No Elevators Day shows that opportunities for busy people to get moving are all around them. Getting 15 minutes of their recommended daily dose of exercise can be as simple as taking the stairs rather than the elevator or escalator throughout the day.

ISCA, its partners and members have extended an open invitation for people to join No Elevators Day by voluntarily closing some of the elevators and/or escalators on their premises on 26 April. Those who register online can download promotional stickers and sealing tape to raise awareness for the day. All activities under No Elevators Day title will be voluntary and take into consideration the accessibility requirements for people with disabilities and medical conditions.

High profile supporters of No Elevators Day in 2017 will include:

  • Members of European Parliament and staff at the Parliament building in Brussels
  • The Danish health authority (Sundhedsstyrelsen)

Quote from NowWeMOVE Coordinator for Europe, Laska Nenova:
“We started the European No Elevators Day to give busy people an easy way to be active and help their colleagues and communities get more active every day. Since 2015, we’ve seen businesses, individuals, politicians, health departments and bloggers getting involved in over 20 European countries and using the #NowWeTakeTheStairs hashtag to share their photos from the day. This year there will even be a No Elevators Day event in Colombia, so the concept is growing internationally.”

A list of participating cities and organisations is available at http://no-elevators-day.nowwemove.com/ .

Press contacts
Rachel Payne, ISCA Communications Manager: +45 52 79 45 09            rpa(at)isca-web(dot)org
Laska Nenova, NowWeMOVE Campaign Manager: +359 888 524 158 ln(at)isca-web(dot)org

Follow the day on Twitter
https://twitter.com/isca_tweet
https://twitter.com/NowWeMove
#NoElevatorsDay #NowWeTakeTheStairs

About the NowWeMOVE campaign
NowWeMOVE is Europe’s biggest campaign promoting sport and physical activity. Launched in 2012 by ISCA, it brings stakeholders in the sport for all from a variety of sectors together to tackle the physical inactivity epidemic across Europe. The cross-sector vision of the campaign is to get “100 million more Europeans active in sport and physical activity by 2020.” The overall objectives of the campaign are to raise awareness of the benefits of sport and physical activity among European citizens; promote opportunities to be active in sport and physical activity; and enable sustainable and innovative capacity building for providers of physical activity initiatives through open-source solutions and advocacy.

Please visit the NowWeMOVE website for more information - http://nowwemove.com/

About the International Sport and Culture Association (ISCA)
International Sport and Culture Association (ISCA) is a global platform open to organisations working within the field of sport for all, recreational sports and physical activity. Created in 1995, ISCA cooperates with its 231 member organisations, international NGOs, and public and private sector stakeholders. It has 40 million individual members from 83 countries which represent a diverse group of people active within youth, sport and cultural activities. ISCA’s activities are supporting the general HEPA (Health enhancing physical activity) policy of the EU. ISCA concentrates on three key areas - activities, education and policy-making. As well as promoting events and educational programmes, ISCA takes a full role in the public debate on sport and culture and strives to influence policies in these areas.

http://www.isca-web.org

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Rachel Payne
International Sport and Culture Association
+45 52794509
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