Sticky Password Honors May 4 World Password Day, Asks Everyone to "#LAYERUP"

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Sticky Password announces its support for World Password Day 2017, the Cybersecurity Awareness initiative led by Intel. Sticky Password is a perennial supporter of the global project.

World Password Day 2017 is May 4th
The combination of using a physical component like your smartphone together with the strong unique password you have for each account, preferably stored in your password manager, takes security up a notch!

Sticky Password today announced its commitment to World Password Day’s “Layer Up Your Login” internet safety and security initiative to empower individuals to better protect their online accounts by adding a layer to their passwords. The campaign calls for every person active on the web to bolster their online accounts by enabling the strongest authentication tools available so everyone can enjoy greater peace of mind knowing their online accounts are more secure.

In 2016 identity fraud hit an all-time high, with an estimated $16 billion stolen from 15.4 million U.S. consumers due to identity fraud. Usernames and passwords simply are not enough to secure online accounts. Millions of Americans have had their digital accounts hacked because of stolen credentials or weak logins, but many are not using widely available, simple technologies to better secure their online accounts.

World Password Day was created to empower people to better protect their online accounts.

“Today it’s clear a password is not enough to protect online accounts,” said Jennifer Larson, who leads Intel’s Cybersecurity Education program. Instead, Intel recommends adding protective layers – sometimes called multi-factor authentication to passwords. “Simply adding the requirement of a fingerprint or other secure factor to your login provides powerful protection — even in cases where current passwords are leaked or stolen.”

Intel, a sponsor of World Password Day, said the campaign is a coordinated effort to increase public awareness of strong cybersecurity habits. It is a worldwide effort involving industry leaders and organizations that highlights the importance of cybersecurity awareness and education.

“Layering up logins and passwords is a great way we can all increase our online security – it’s something we can all do! The addition of an element from an independent source to your strong password (making it 2 factor authentication or 2FA) makes it much tougher for cyber thieves to hack an account,” said Petr Bilek, CEO of Sticky Password. “The combination of using a physical component like your smartphone together with the strong unique password you have for each account, preferably stored in your password manager, takes security up a notch! We’re proud to be working with Intel to increase authentication security.”

To learn how to make your online accounts as secure as possible with strong authentication and to become a World Password Day partner, please visit passwordday.org.

About Sticky Password
Sticky Password is the developer of an award-winning password manager and form filler. Since 2001, our security products have been protecting millions of passwords for consumers and providing automatic login, one-click form filling and secure storage for sensitive personal data. Sticky Password has been the partner of choice for industry leading companies like ESET, Imation and Kaspersky Lab to power their password management solutions. Get more information at stickypassword.com.

About “Layer up your password”
World Password Day, part of “Layer Up Your Password” campaign, is a Cybersecurity Awareness Program initiative led by Intel and developed by a coalition of partners who are invested in cybersecurity education. The campaign seeks to increase consumer awareness of basic cybersecurity principles, as well as the adoption of strong authentication habits. The campaign’s sponsors include Intel and Sticky Password. Learn more about our partners and how to get involved at https://passwordday.org. The Intel Software Partner logo is a trademark of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

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Peter Lipa
Director, Sticky Password
(201) 463-4340
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