Choptank Transport Unveils New Tech-Driven Brand

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After almost two decades of transportation management, Choptank Transport, a leading third-party logistics provider, adopts a new brand look, or is that a brand new look!

“Our new logo and brand strategy directly reflect our company’s evolution and fast adoption of leading edge technologies.” - President & CEO, Geoff Turner

Choptank Transport, a third-party logistics provider, headquartered in Preston, Maryland, has launched a new brand strategy and logo design to align with its recent growth and technology-driven logistics services.

“Choptank has grown over the years and we are not the same company we were when we first opened our doors. We need to let the industry know who we are today – rated as a top 3PL, with sophisticated logistics technology, real-time tracking capabilities and highly trained sales and logistics professionals,” said Geoff Turner, President and CEO at Choptank. “Our new logo and brand strategy directly reflect our company’s evolution and fast adoption of leading edge technologies.”

Turner goes on to explain that the creation of the new corporate brand was heavily influenced by the company’s core values: commit, adapt, grow and succeed.

Brian Fox, one of Choptank’s marketing managers, said, “In our case, creating a new logo and brand identity meant finding the right design elements, colors and composition that best represent our company relating to our customers, our carriers, and the people who work here. The final mark is clean, concise and powerful.”

The new Choptank logo sports a bold color palette. The traditional, bright Choptank red accents the strong, patriotic navy blue. The circular image evokes movement, a key element in the transportation industry, with symbolic overtones of both a steering wheel and the letter C, representing Choptank. The circular center power button assures that Choptank is always on.”

Part of the company’s brand launch includes a new and easy-to-navigate website. Whether you are visiting Choptank as a shipper, carrier or career seeker, getting the information you need online is now a few simple clicks away.

About Choptank Transport
Choptank Transport is an award-winning 3PL with over 25 years of experience in the field of shipping and logistics. Specializing in truckload freight, Choptank's expertise includes refrigerated and frozen transport, dry van and flatbed services. For those requiring LTL services, Choptank has dedicated divisions for its refrigerated LTL and intermodal customers. The company is headquartered in Preston, Maryland with additional offices in Tampa, Atlanta, Dallas and Denver.

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Harriet Mills

Harriet Mills
Choptank Transport
since: 03/2011
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