Dr. Panda Unveils New Augmented Reality Toy in Time for the Holiday Season

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Dr. Panda Plus: Home Designer is the company’s first in a series of app-connected toys leveraging the top toy trend – Augmented Reality – to enhance traditional play & promote digital creativity.

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We believe that kids learn through play and Dr. Panda Plus: Home Designer will be the first in our new series of AR-powered toys that bridge physical and digital play – and of course – stretch creativity.

Dr. Panda LLC, the world’s #2 paid kids’ app developer, today heads to retail launching the first in a series of app-connected toys, Dr. Panda Plus: Home Designer. This innovative toy leverages augmented reality to enhance traditional creative play and stimulate learning. As one of the most anticipated AR toys of the season for children 3-8 years old, Dr. Panda Plus: Home Designer will also be featured in all US Apple retail locations.                                                                

“Named a top toy trend by the Toy Industry Association, augmented reality is proving to be the sweet spot for toymakers as it stimulates curiosity and creativity, and enhances traditional physical play. This is at the heart of Dr. Panda Plus: Home Designer,” said Tom Buyckx, CMO & General Manager of Dr. Panda USA. “We believe that kids learn through play and Dr. Panda Plus: Home Designer will be the first in our new series of AR-powered toys that bridge physical and digital play – and of course – stretch creativity.”

Dr. Panda Plus: Home Designer allows children to design their own homes, add furniture, and interact with characters for storytelling, open-ended play and learning. With Home Designer, children can color and customize their designs on the flashcards, then use a tablet or smartphone to bring them to life in their fully functioning 3D designer home – while learning new words, improving phonics and developing basic spelling skills.

“Today, 97 percent of children under 4 years old have access to a mobile device for play and fun *, and 85 percent of moms look for educational content *,” shared Alison Bryant, Ph.D., former CEO of Playscience. “Dr. Panda Plus: Home Designer is the perfect fusion of play and learning – using the power of AR, appeal of customization and foundations of learning to deliver a toy that both children and parents can rally around.”

Endless Creativity, Storytelling, and Learning
Available for iOS, Amazon Fire, and Android, Dr. Panda Plus: Home Designer comes with 51 erasable flashcards each depicting a different object (e.g., chair, floor, or a character) with the name spelled out, along with 12 non-toxic dry erase markers and a code for corresponding mobile app.

Dr. Panda Plus: Home Designer has a lengthy shelf-life that grows as the child learns and develops. The game’s open-ended play sparks the interest of preschoolers, while limitless creativity and quest adventures appeal to children up through grade school. Dr. Panda Plus: Home Designer ignites imagination through storytelling and encourages curiosity with the various exploration and creative learning activities offered in two different play modes:

  • In Design mode, children can decorate every room in a house, customize the Dr. Panda characters and create their own stories in an “open sandbox” of play.
  • In Quest mode, children help Dr. Panda and friends identify and find different household objects on corresponding flashcards, and practice vocabulary as they complete each search.

Each mode cultivates curiosity and helps children practice key language skills from letter sounds to spelling and word recognition, and in familiar Dr. Panda form, cute characters engage them along the way.

Dr. Panda Plus: Home Designer is available for purchase on Amazon.com today and all US Apple retail stores (plus, Apple.com) later this year for $39.99.

About Dr. Panda
Founded in 2012, Dr. Panda is an award-winning kids’ app developer and the largest independent kids’ paid app creator with its own character IP. With offices in Chengdu, China and San Francisco, CA, Dr. Panda has created over 30 games and a new series of app connected toys that entertain and help kids learn about the world, using safe and child friendly content. Parents can follow Dr. Panda on Twitter, Facebook, Instagram, and Youtube, or learn more at http://www.drpanda.com.

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Priskila Manalili
Dr. Panda LLC
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