Bill Rabourn & Louis Pennow Publish Insights for Modern Ophthalmic Administrators

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In the March 2017 edition of Ophthalmology Business, Bill Rabourn & Louis Pennow discuss the mounting responsibilities of the ophthalmic administrator as well as how they must adapt to ensure the practice remains efficient and profitable.

William Rabourn and Louis Pennow

William Rabourn & Louis Pennow author Ophthalmology Business article.

...the administrator’s “bucket” of job responsibilities has grown..

In their March Ophthalmology Business article titled “The Shifting Role of the Modern Ophthalmic Administrator,” Medical Consulting Group Founder and Managing Principal William B. Rabourn and Hollingshead Eye Center Chief of Financial and Operations Louis Pennow reveal one of the best ways for administrators to adapt to their ever-mounting responsibilities and ensure practice profitability.

Rabourn says the main issue is that many doctors are currently caught up in their own changing roles within the practice. They have yet to realize how the administrator’s “bucket” of job responsibilities has grown so full that it is unrealistic to expect one person to effectively tackle every crucial item on the practice management list.

“Our aim with this article was to reveal how outsourcing, if done well and managed by a qualified administrator, could revitalize a practice,” says Pennow.

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Bill Rabourn has 28 years of comprehensive experience in business strategy with a specialty in medical business. He provides consulting and creative services to a select group of medical and surgical ophthalmology and plastic surgery practices. Visit to contact him or to learn more.

Louis Pennow has more than 25 years of experience in managing high-volume refractive and cataract practices. Visit to contact him or to learn more.

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Leah Taylor
Medical Consulting Group
+1 417-447-6804 Ext: 243
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