PreparedHealth Expands Leadership Team and Home Health Network

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Healthcare engagement company, PreparedHealth, reports accelerated growth along with key new hires.

Iqbal Brainch, Chief Marketing Officer for PreparedHealth

Iqbal Brainch, Chief Marketing Officer for PreparedHealth

We have deliberately prioritized understanding the problems within post acute care, crafting a delightful product experience and establishing a responsive service-oriented culture that delivers great client outcomes.

PreparedHealth has expanded its leadership team by naming Iqbal Brainch as Chief Marketing Officer. The announcement comes in the midst of significant growth. The firm has more than doubled its employee count over the last quarter and recently announced expansion of its network with both Centegra Health System and Encompass Home Health signing multi-year agreements to join the enTouch™ network and activate their Digital Nursing Assistant, DiNA™.

“Having Iqbal join the team marks a major milestone for our company. We have deliberately prioritized understanding the problems within post acute care, crafting a delightful product experience and establishing a responsive service-oriented culture that delivers great client outcomes. With all of these foundational aspects of our culture in place, we are ready to formally accelerate our marketing efforts to expand our reach nationally,” said Ashish V. Shah, CEO and Founder of PreparedHealth.

“I am thrilled to join PreparedHealth and help further the mission of empowering patients, their families and providers to experience optimal care in the home. We have an incredible culture and are continuing to grow a team of smart and talented people who are passionately committed to this mission,” stated Brainch.

Previously Vice President of Marketing and Product Strategy for OptionsCity, Brainch helped lead the firm through a high-growth phase and a recent acquisition by Vela, a global financial technology provider of high performance trading, market data, and analytics technology solutions. He is a current member and former chair of the Alumni Board of Governors at Washington University in St. Louis and on the Chicago Board for Camp Kesem, a nationwide organization that supports children through their parent’s cancer.

Brainch joins an impressive leadership team, including Tim Coulter, who joined PreparedHealth last year as Chief Operating Officer. Coulter has an extensive background in building scalable healthcare information networks and was previously Vice President of Account Management and Client Development with Medicity, playing a key role in the growth and $500M Aetna acquisition.

About PreparedHealth
PreparedHealth is a Chicago-based healthcare technology company empowering patients and families to connect with their healthcare providers and enabling them to live independently in the comfort of their homes and communities. The company has built enTouch™, an innovative social network for healthcare, connecting patients and personal caregivers to providers and health plans (payers) to achieve their healthcare goals and objectives. In a short period, PreparedHealth has attracted growing interest from Post Acute Care (PAC) Providers, Accountable Care Organizations (ACOs), Bundled Payment for Care Improvement (BPCI) conveners, Medicare Advantage Plans, State Medicaid Programs, and Hospital Systems to better deliver on the promise of population health. For more information, visit http://www.preparedhealth.com.

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Megan Gilmore
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