NaturaLawn of America Celebrates 30 Years of Eco-Friendly Lawn Care

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Three decades ago NaturaLawn of America pioneered the breakthrough into environmentally responsible lawn care. Stewardship of the environment continues to be the company’s foundation, details of which can be found at https://naturalawn.com.

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“Compared to traditional chemical lawn care companies, our IPM system has reduced weed and insect control usage on lawns by over 85 percent,” Catron said

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NaturaLawn of America, an innovator in the field of environmentally responsible lawn care, is celebrating its 30th anniversary. The story of NaturaLawn’s legacy is featured on a video at https://naturalawn.com.

“At NaturaLawn of America, we pioneered the breakthrough into environmentally responsible lawn care three decades ago,” explains Phil Catron, the company’s president and founder. “While chemical-based companies continued to randomly spray unnecessary chemicals and pesticides, NaturaLawn of America developed an Integrated Pest Management System (IPM)… Environmental stewardship continues to be the foundation of the company.”

NaturaLawn’s reduction in potential environmental pollutants gets the job done without sacrificing quality—helping make lawns safer for family, friends and pets.

“Compared to traditional chemical lawn care companies, our IPM system has reduced weed and insect control usage on lawns by over 85 percent,” Catron said, adding that, “We can give you a healthier, environmentally better lawn than traditional chemical lawn care companies at comparable prices.”

Here’s a sampling of what NaturaLawn customers say:

“Our lawn looks fantastic!’ Julie Hepburn of Leawood, KS.

“This is our second year with NaturaLawn of America, and I can’t say how much we appreciate your work. The yard is awesome!” Don Strei of Elk River, MN.

“Thanks for helping me transform an ugly duckling into a swan.” Gail Meador of Glen Allen, VA.

Franchise owners are equality enthusiastic:

“Training was outstanding… Even to this day we don’t feel alone. The level of support we get is phenomenal.” John and April Cannon of Charlotte, NC

NaturaLawn’s eco-friendly programs work “with nature, not against it”—strengthening a lawn’s root system by building up the soil. One key to success is that NaturaLawn refuses to embrace a simplistic, “one-size-fits-all chemical program.” Each customer’s lawn is systematically analyzed and treated appropriately. It’s a comprehensive team effort, involving the supportive specialists at the company’s headquarters in Maryland as well as the well-trained professionals serving in neighborhoods across America.

"We wouldn't be where we are today without the tireless efforts of our home-office staff, our hard-working franchisees, and most importantly, all of our customers who continue to choose a safer alternative to traditional lawn care, year after year," Catron said.

NaturaLawn serves over 80,000 customers in 24 states—and those numbers continue to grow: The Maryland-based company recently launched a franchise in Louisville, KY; there are still several major markets available.

In 2016, Landscape Management magazine ranked NaturaLawn sixth out of 10 as a franchise best buy; Military Times ranked NaturaLawn 25th out of 45 as a Best for Vets Franchise, and the company received received the highest ranking in its history from Entrepreneur Magazine at 261st out of 500.

Such national recognition has helped make NaturaLawn the third largest lawn care company, at more than $55 million in gross revenues—with the average franchisee doing over $1.5 million in gross sales. In addition, a NaturaLawn franchisee has the potential for several other revenue streams, such as Mosquito Ranger® and Tick Ranger®: It’s like having three franchisee opportunities in one, with lawn care being the base and primary focus, which helps explain why NaturaLawn consistently has the highest retention rate in the industry: 85 percent.

For more information about NaturaLawn, go to http://www.naturalawn.com. To learn about franchise opportunities, visit http://naturalawnfranchise.com. Or, call the corporate offices toll-free at (800) 989-5444.

ABOUT: NaturaLawn of America, the nation’s third-largest lawn-care company, is based in Frederick, MD, and has 85 franchise licenses in 24 states, with plans to further expand in 2017. In addition to lawn care, franchisees are eligible (for no additional fee) to offer the following trademarked programs, should they choose to do so: Mosquito Ranger®, Tick Ranger®, and/or Natural Alternative® Ice Melt.

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Blaine Young - Head Development Franchise Manager