Consumers are asking for organic versions of the products they already love.
URBANDALE, Iowa (PRWEB) February 27, 2017
The Catalyst Midwest premix manufacturing facility has been certified as organic, becoming one of only a few in the Midwest offering premix services and private label organic services.
The first organic product is Organic 18 Percent Layer Feed, a poultry feed for laying hens, according Jos Zamzow, chief operating officer of Dynamite Marketing, which owns the facility.
Catalyst already has received the Safe Feed/Safe Food Certification administered by the American Feed Industry Association. Only about 450, or 7.5 percent, of the nation’s almost 6,000 feed mills, have earned the certification. Catalyst received a score of 99 out of a possible 100.
The organic certification is from the Iowa Department of Agriculture and Land Stewardship.
Catalyst provides custom formulation and manufacturing services for worldwide customers in the livestock, poultry, pet, wildlife and aquaculture industries. Its full line of more than 100 items includes feed and related products for animals of all sizes, including OCM™ Global Swine Finisher Pak and Poultry PAK.
“We are expecting the same success in Iowa as we had when our Idaho mill started offering organic products,” Zamzow said. “We started getting new customers for our organic chicken feed almost before the ink was dry on our certificate.
“The market reality is that there are very few companies that offer organic premixes and feed additives in Iowa and the demand is very high. Many of the companies we have approached had given up on the idea of organic versions of their existing products because there just wasn’t anyone to make it for them. They are excited now!” Dana Partridge, the head of Midwest operations, added.
“Consumers are asking for organic versions of the products they already love. The impression is that organic implies quality. When you understand the record-keeping and attention to detail required to make organic products, you understand just how right they are,” Zamzow said
“Becoming certified as organic was big project,” he continued. “It requires a map of our processes. We have to show where every ingredient originates, where it enters the mill and the path it takes through the mill, as well as locations where it might touch other ingredients.
“A lot of people think of organic certification as providing proof that food is chemical-free, but it goes much further than that. We have to keep a paper trail documenting the entire operation,” he added
Catalyst, formerly called Pharm-Tech, was established in the 1960s. Its OCM Global all-natural blend of minerals has been sold worldwide for more than 50 years in the poultry, cattle and other livestock industries.
Dynamite Marketing, based in Meridian, Idaho, purchased Catalyst in 2008. Dynamite Marketing, a fourth-generation company, produces horse feed, dog food and related products for virtually all living creatures.
Additional information about Catalyst is available at http://catalystnng.com/ or by calling (515) 254-1290. Additional information about the certification is available at SafeFeedSafeFood.org.
In the accompanying video, CEO Callie Zamzow and COO Jos Zamzow talk about their decision to obtain the company’s first organic certification.