BrightWave Receives Three Major Honors in The Marketer Quarterly 2017 Marketing Awards

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Leading Email & eCRM Agency Takes Top Honors for Chick-fil-A, Cox Media Group and Hair Club Work

BrightWave, the leading email marketing and eCRM agency, today announced that it has been named the winner in three major categories in the annual Marketer Quarterly Marketing Awards. These categories include Best Newsletter, Best Use of Triggered Email and Best Welcome Email or Welcome Series.

These awards took into consideration the goals and results of each campaign as well as the challenges overcome in order to achieve success. Chick-fil-A’s monthly newsletter took home this year’s Best Newsletter award thanks to its highly personalized and relevant content. Cox Media Group won the award for Best Use of Triggered Email and received special praise for the efficiency that the data-driven emails were able to create. Lastly, Hair Club’s totally re-hauled appointment reminder series won the award for Best Welcome Series. The judges especially appreciated the collaboration it took to build each of the emails BrightWave submitted for entry.

“We are thrilled for our clients to receive this recognition and especially proud of our team that worked on these impactful campaigns”, commented Brent Rosengren, BrightWave’s Chief Client Officer. He added “our team is looking forward to continuing the momentum and focusing on being a critical business partner for our entire client roster.”

BrightWave was recently ranked #1 for Client Satisfaction and Platform Expertise in the 2017 Email Agency Buyer’s Guide by The Relevancy Group.

About BrightWave
BrightWave is the leading email marketing agency. With over 15 years of experience managing the best email programs in the country, BrightWave elevates eCRM and cross-channel programs through industry-leading innovation, relationship orchestration and pioneering inbox experiences. Learn more at http://www.BrightWave.com.

BrightWave also is the creator of EiQ, the intelligent email gathering. This one-day event on April 19, 2018 is where the industry community convenes and focuses on innovation and business impact. For more information on the event, please visit http://www.eiqgathering.com.

About the Marketer Quarterly Marketing Awards

The Marketer Quarterly is a leading publication with an emphasis on email and cross-channel marketing, published by The Relevancy Group (TRG). Throughout the fall, they reach out to marketers, agencies and vendors to submit their best marketing and advertising. These submissions are then judged by a qualified team of email marketers including the senior management at TRG. Marketing Quarterly received more submissions for 2017 than in any previous years and ultimately chose 32 winners from the strong group of entries.

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Simms Jenkins
BrightWave
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