California CEO - Online Video News Releases (VNRs) Helping To Brand Businesses

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In a recent interview with California CEO Magazine, Dwight Cromie, President/CEO of the Altek Media Group, an Inland Southern California based company stated, "VNRs are one of the most underused yet effective branding and marketing media tools available to businesses and especially manufacturers who have a national or international market."

Dwight Cromie, President/CEO Altek Media

"Another huge benefit to companies is that because VNRs are normally produced in a virtual studio, you can be located anywhere in the world and have your VNR produced and distributed with 24hours."

Video News Releases (VNRs) are one of the easiest and most effective ways businesses can affordably improve their brand image and increase sales. Well written and produced VNRs have the potential to reach thousands of online users locally, nationally and internationally.

Video News Release (VNR) is a 400 to 500 word written article accompanied with a two to three-minute video segment made to look and sound like a news report, but for the purpose of branding and marketing a business's products and services.

VNRs often feature a professional news reporter and include interviews with experts, so-called "man on the street" interviews, video, images, photos and even products or service demonstrations where applicable. Unlike standard press releases, their content is carefully scripted in a news-style format which dramatically increases their reach and effectiveness.

Cromie also stated, "Another huge benefit to companies is that because VNRs are normally produced in a virtual studio, you can be located anywhere in the world and have your VNR produced and distributed with 24hours."

Once a VNR is produced and approved, it is normally distributed to over 30,000+ journalists and bloggers and delivered to about 250,000+ Web opt-in news subscribers, and is hosted on a specific site, which receives over 3 million visitors each month.

The average VNR reaches about 2,500 key industrial media outlets and is then picked up and published by approximately 150 or more of those industry media sources. VNRs generate online about 150,000+ headline impressions per VNR, with about 140,000+ of those impressions coming from news aggregates. The average VNR receives on average about 2,500 full reads, nationally and internationally depending on the story content.

Cromie stated, "The great thing about this media tool, unlike traditional printed magazine ads is their results are trackable and presented in a 20 to 30-page media report, and at a cost that is about one-tenth that of a standard magazine ad. In addition, VNRs are seen in hundreds of online media sites, not just one, and their content is interactive. You can't touch an ad in a printed magazine and go directly to their website, but with a VNR you can."

The basic production of a VNR includes content writing, a professional on-camera journalist, a virtual news set, a producer or director, and a camera crew. Once shot, it is then edited into a video news story which includes graphics, video, and photos added to the video, and finally is converted into a file format for internet for use in the national wire service distribution and the client's social media and web sites.

To learn more about Video News Releases visit altekmedia.com /video-news-releases-vnrs/ or call 951-461-4101

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