Mediaplanet and Futuredontics Partner to Combat the Chronic Disease That No One Is Talking About…But Should Be

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Mediaplanet’s Childhood Wellness campaign, found within USA TODAY and online, helps shed light on the importance of instilling healthy dental habits early on.

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Today, tooth decay is the single most common chronic childhood disease. If left untreated, it can lead to more than just cavities — including malnourishment, infections and decreased concentration due to severe pain.

Coming out of the holiday season to prepare for the New Year, Mediaplanet announces the launch of this December’s edition of “Childhood Wellness.” This campaign will educate parents about the affordable and effective ways they can expose their children to healthy life choices in the New Year.

Today, tooth decay is the single most common chronic childhood disease. If left untreated, it can lead to more than just cavities — including malnourishment, infections and decreased concentration due to severe pain. More than 40% of children have dental cavities by the time they reach kindergarten and children with poor oral health are three times more likely to miss school because of dental pain.

Futuredontics, in conjunction with Childhood Wellness, talks about how easy it is to integrate tooth care into busy schedules and start dental care early on. As soon as a child’s first tooth appears, you should make daily brushing a habit. Secondly, don’t wait. Your child should be going to the dentist within the first 6 months of when their first tooth appears. And lastly, see if your dentist offers a sealant to protect back teeth from cavities.

The print component of “Childhood Wellness” is distributed within today’s edition of USA Today in Chicago, Dallas, Los Angeles, Nashville, New York, Seattle markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign was made possible with the support of Futuredontics, Play Like a Girl!, Feeding America, Kids Food Festival, Louie’s Kids, The PTA, the American Lung Association and many more.

About Mediaplanet

Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Marisa Tomsky
Marisa.tomsky(at)mediaplanet.com
(646) 922-1404

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Donna Nuriel
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