Mediaplanet Partners With USA Today To Publish “Fighting the Flu” Campaign

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Mediaplanet’s Fighting the Flu campaign, found within USA TODAY and online, will serve as a survival guide to those who might find themselves sick this season by providing readers with the best treatment options to help beat the bug.

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This flu season will vary in severity depending on many different factors including the characteristics of circulating viruses, the timing of the season, how well the vaccine is protecting against influenza infection, and how many people get vaccinated.

During peak flu season, Mediaplanet announces the launch of this December’s edition of “Fighting the Flu.” This awareness campaign will prepare readers for the upcoming flu season by addressing powerful preventive measures one can take at home, work and school during this time of year, as well as debunking some of the biggest myths surrounding the flu once and for all.

This flu season will vary in severity depending on many different factors including the characteristics of circulating viruses, the timing of the season, how well the vaccine is protecting against influenza infection, and how many people get vaccinated. While the numbers vary in the United States, millions of people are sickened, hundreds of thousands are hospitalized, and tens of thousands of people die from the flu every year. Although it’s impossible to predict what this flu season will be like, the first and most important step in preventing the flu is to get a flu vaccination each year.

The print component of “Fighting the Flu” is distributed within today’s edition of USA Today in Chicago, Los Angeles, New York, Washington DC/Baltimore markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign was made possible with the support of the Centers for Disease Control and Prevention, the National Foundation for Infectious Diseases, the American Lung Association, the Infectious Diseases Society of America, and Families Fighting Flu.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Marisa Tomsky
Marisa.tomsky(at)mediaplanet(dot)com
(646) 922-1404

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Donna Nuriel
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