PR News To Host A Webinar About Real-Time Crisis Management Tactics On January 25

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Webinar attendees will receive instruction from professionals at MSNBC and ASPCA, and Edelman on how to be better prepared to stay nimble in the heat of a crisis.

PR News invites communicators to attend the webinar, "Real-Time Crisis Management Tactics to Keep Cool in the Hear of the Moment," on Thursday, January 25 from 1:30-3:00 p.m. ET, to hear case study examples and learn how to set up the right assets, tactics and plans, ready to deploy at moment's notice to survive a PR crisis.

Webinar speakers include:

  • Errol Cockfield, Senior Vice President of Communications, MSNBC
  • Elizabeth Estroff, SVP, Communications, ASPCA (American Society for the Prevention of Cruelty to Animals)
  • Francesca Trainor Alt, EVP, Group Head of Crisis and Reputation Risk, Edelman

Webinar participants will learn how to:

  • Keep consistent messaging across Facebook and Twitter while a narrative continues to develop
  • Develop flexible creative assets that can be prepared before a crisis and adapted on the fly
  • Use social listening tactics to get real-time information on your company's reputation
  • Develop ideas for creating social posts, emergency websites and other digital assets in anticipations of crisis
  • Develop benchmarks to understand the severity of emerging conversations
  • Measure social and traditional media channels to track the effectiveness of your work throughout a crisis.

In the age of live streaming, #MeToo and politically weaponized tweets, organizations need to be more proactive than ever to survive communications crises. This 90-minute webinar will equip participants with know-how to stay nimble in the heat of a crisis.

For more information and to sign up, click here.

Webinar registration includes access to the speaker presentations and the webcast recording for one full year. For questions regarding the webinar, contact Jessica Placencia at or 301-354-1641.

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries. For more information, visit

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Jessica Placencia
PR News
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