Thanx Partners with Leading Credit Cards to Bring Competitive Insights to Brick-and-Mortar Merchants

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‘Comparative Insights’ Provides the Actionable Data Merchants Need to Compete

Thanx, the software-as-a-service company that helps brick-and-mortar businesses build deeper, data-driven relationships with their top customers, today announced new functionality built in partnership with leading credit card providers which provides enhanced aggregated data about customer frequency and spend at both the business and competitive businesses in the neighborhood.

With this data, Thanx presents its merchants with ‘Comparative Insights,’ a dashboard that allows merchants to understand two powerful points of data that they have never been able to definitively know; how their loyalty members’ behavior compares to their average members’ behavior and how their business compares to their competitors. With these insights, merchants can take action to change customer behavior, using Thanx’s automated, self-service campaign tools, which are proven to drive ROI.

“‘Comparative Insights’ allows merchants to clearly understand the impact that VIPs and loyalty initiatives have on the bottom line,” said Zach Goldstein, Founder and CEO of Thanx. “Through our credit card partnerships, merchants will gain valuable competitive benchmarking on day one of service. This data has massive implications for the way they can use our targeted marketing tools to grow their business.”

The Founder of San Francisco-based Proper Food, Howard Bloom, says, "Comparative Insights gives me data about my business that I have never had access to before. I can easily see my share of wallet and understand the shopping behavior of my most loyal customers. This is incredibly valuable data that allows me to make smarter business decisions."

Comparative Insights is available to all Thanx customers. For more information, please email or visit

About Thanx
Thanx helps merchants build deeper, data-driven relationships with their best customers that results in drastic increases in revenue and same-store sales growth. As competition for customers’ attention intensifies, it has never been more important for brick-and-mortar businesses to have a 360-degree view of their VIPs. Unfortunately, capturing customer spending data is hard and acting on it is even harder so most businesses are flying blind. Thanx solves this challenge by providing offline businesses with a single system of record for customer data and automated campaign tools to engage customers and drive measurable increases in sales. Founded in 2011, with offices in San Francisco and Denver, Thanx is financed by Sequoia Capital and other elite Silicon Valley investors.

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Michelle Wohl
Thanx, Inc.
+1 (415) 290-3707
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