tend.ly Continues Growth Naming Byron Hardie CMO

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Hardie brings 20 years of marketing experience to expand on the company’s successful 2017

Within 30 minutes of hearing about tend.ly, I knew I had to be involved.

tend.ly, a leader in care center software, is excited to announce the hiring of Byron Hardie, as chief marketing officer. Hardie will oversee tend.ly’s marketing efforts, building on the company’s growth over the past 12 months.

“After many major product innovations in 2017, we are building on that momentum to accelerate our growth even further,” said Caitlin Coffman, founder and CEO of tend.ly. “Byron brings the experience and leadership that will allow us to reach our customers in new powerful ways. Not only does he possess a deep knowledge of all modern marketing channels but his product development background and consumer-centric mindset aligns perfectly with our core mission to provide engaging and easy-to-use experiences that communicate meaningful moments.”

Hardie is a growth marketing expert that started his career at the launch the SEO industry in 1997. Most recently, Hardie served as the head of inbound marketing at Angie’s List where he overhauled their social, content, SEO, and influencer strategies that brought significant growth in organic traffic — a major factor in the successful $500m acquisition of Angie’s List by IAC.

“Within 30 minutes of hearing about tend.ly, I knew I had to be involved. With great product/market fit and a compelling story from a B2B and consumer perspective, it’s the kind of challenge that every growth marketer waits for,” said Hardie. “Leveraging technology to deliver peace-of-mind, digitally store valuable information, and document key moments in a secure and safe way is not only essential for care facilities looking to build better relationships with their clients but, more importantly, it connects families and loved ones even when they can’t always physically be there.”

Hardie is originally from Orange County, California and made the move to Indianapolis three years ago to join Angie’s List. Hardie commented, “My family and I fell in love with this city. We were preparing to relocate again when I was introduced to tend.ly. I am so excited to stay here in Indy and be part of the growing technology renaissance that is happening here.”

About tend.ly

Through our innovative software, tend.ly allows care providers to connect with loved ones and share daily reports. We work with care centers across the U.S. to help them save time by using our simple software to communicate meaningful moments to families, increase staff satisfaction, and create and retain loyal customers. Learn more at https://tend.ly.

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Nan Frient
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