IP Geolocation API allows users to personalize their approach to connect with different audiences around the world
LONDON (PRWEB) January 10, 2018
IP Geolocation API is an American start-up that provides geolocation data for numerous major companies including IBM, Apple, eBay, Amazon, and various others. The new tool allows users to find the physical location of any IP address instantly. IP Geolocation API also identifies detailed information about a given IP address including country, province, city, time zone, latitude and longitude, and other details.
IP Geolocation API can be used for numerous purposes and by a wide range of industries. It can be used to improve online security, identify possible financial trends or markets, or enhance user online experience. Marketers can use IP Geolocation API to identify locations where there is a particular product demand. Retailers can use IP Geolocation API to determine customer trends and practices, including local currencies and other insights on local market demographics.
IP Geolocation API also helps reveal detailed information about IP addresses that may have been involved in criminal or fraudulent online activity. It allows comparison of visitor location with known customer data to help detect fraud or identity theft.
IP Geolocation API is also used to define regions where a particular product will be available (and where it won’t). This is done through tactics such as “Geo-fencing” (which predefines geographical boundaries for content blocking), or Geolocation authentication (which stops unauthorized users from gaining access to restricted or copy-righted content).
IP Geolocation API helps organizations personalize their approach to connect with different audiences around the world based on geographical areas. It allows users to better understand local core markets.