CHICAGO (PRWEB) January 09, 2018
In his new book, The Big Unlock, Paddy Padmanabhan, CEO of Damo Consulting Inc, a healthcare growth advisory firm, explores the shifting landscape of healthcare towards the value-based care era and discusses how to harness the power of data and analytics to grow revenue and profits while creating a sustainable competitive advantage for healthcare enterprises.
“The premise of digital health is the creation of new, engaging platforms that will drive improved healthcare outcomes while lowering costs and enhancing patient experiences. To do this effectively, digital health programs must rely on applications that deliver insights from a variety of data sources, structured and unstructured, and from a variety of clinical and non-clinical sources. The unlocking of these insights also relies on advanced analytical methods, for which stakeholders in the digital health ecosystem have to leverage new approaches and new technologies.” Says Paddy Padmanabhan.
Along with a shift towards value-based care, a digital transformation is under way in health care. However, health care enterprises are having a hard time keeping up with advances in information technology. Organizations that could once spend months or years developing a strategy to deliver solutions now must implement changes on a near real-time basis. Complicating matters is the emergence of new data sources, new technology architectures and models, and new methods to analyze an avalanche of data.
This book provides a framework for understanding the competitive landscape for digital health and advanced analytics solutions that are harnessing data to unlock insights. It reveals a set of key principles, or universal themes, for success in the digital health marketplace.
In his foreword to the book, Edward Marx, Chief Information Officer, Cleveland Clinic, says “The book is timely, in that it not only outlines the drivers of the opportunity for enterprises and technology providers alike, but provides a framework for understanding how to create value with the Big Unlock.”
About Damo Consulting Inc
Damo Consulting is a healthcare growth advisory firm that works with the world’s leading healthcare enterprises and technology firms. The company provides market growth strategies, digital branding and thought leadership services, and demand generation solutions. Visit http://www.damoconsulting.net for more information.
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To purchase a copy of the book, visit Amazon.com