T-ROC Moves to Expand Presence in Consumer Electronics Retail Sector, Appoints CE Veteran Laura Sorgenfrei as CMO

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T-ROC Gearing Up to Help CE Retailers Navigate the Future and Build Sales Momentum.

With the addition of an experienced CE retailing expert like Laura, we will be able to dramatically broaden our reach, gaining more awareness for present and future clients, helping them develop and execute smart strategies to keep them ahead of the competition in an ever-changing retail landscape.

T-ROC (The Revenue Optimization Companies), a group of four specialized companies focused on maximizing sales and creating management for retailers, manufacturers and service providers, is proud to announce it is dramatically expanding its presence in the consumer electronics retail industry. Key to T-ROC’s CE expansion is the appointment of CE retailing veteran Laura Sorgenfrei to the newly created position of Chief Marketing Officer. With Sorgenfrei leading the T-ROC CE retail marketing team, the company will be able to provide effective, targeted marketing leadership, broadening its services and capabilities in the CE industry and beyond. The company’s CE retailer clients will be able to effectively harness the power of T-ROC’s proven retail expertise to drive sales, create more meaningful connections to brands and customers as well as achieving a positive ROI for in-store support investments.

Sorgenfrei will report directly to T-ROC President and CEO Brett Beveridge. Her appointment is part of a larger initiative, which includes a company expansion, making T-ROC the only truly end-to-end 3rd party retail in-store service provider and broadening its presence in the CE channel. Sorgenfrei will lead the T-ROC marketing team that has been established for more than 10 years, successfully supporting manufacturers and retailers with in-store sales, marketing, merchandising, training and full store labor solutions, delivering a fully end-to-end customer service management experience. All of T-ROC’s solutions are designed to increase sales and reduce costs through the power of people and technology.

Laura Sorgenfrei has more than two decades of experience working with manufacturers and retailers in the CE space launching new technologies into the market as well as creating an ROI program model that proves the impact of the spend on in-store sales, training and merchandising support investment. Her vast experience comes from launching the first digital camera in retail more than 20 years ago to launching virtual reality, connected home products, headphones, drones, streaming TV and more.

T-ROC President and CEO Brett Beveridge commented on Sorgenfrei’s appointment, noting: “As changes in the CE retail industry continue to accelerate, the need for targeted, forward-thinking management, operations and marketing is more crucial than ever. Our current clients know T-ROC’s unique strengths, reputation and expertise. With the addition of an experienced CE retailing expert like Laura, we will be able to dramatically broaden our reach in the sector, gaining more awareness for present and future clients, helping them develop and execute smart strategies to keep them ahead of the competition in an ever-changing retail landscape.”

The Revenue Optimization Companies
The Revenue Optimization Companies (TROC) is home to four sales solutions companies that enable clients to fulfill all of their sales performance needs. The Retail Outsource (TRO): an in and out of store sales performance management company; Mobile Insight (MI): real-time field reporting and business intelligence; The Consumer Insight (TCI): full-service customer experience analysis; and SYMBITS: managed IT services. Working in synergy, these four companies form a complete ecosystem for running, managing, and maximizing the productivity of institutional efforts. To learn more about how TROC can support your needs, visit http://www.theretailoutsource.com or call 877-GET-TROC.

Press Contacts
Trujillo Public Relations
Mark Karges
markdkarges(at)gmail(dot)com
440.773.0988

Sara Trujillo
sara(at)trujillopr(dot)com
917.295.5491

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Sara Trujillo
Trujillo Public Relations
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