“As we saw more multi location dealerships in the marketplace, we knew we wanted to provide them with a more hands-on approach to their online marketing” states Paige Bouma, vice president of RV Trader.
NORFOLK, Va. (PRWEB) January 09, 2018
At the National RV Trade Show, hosted in Louisville, KY - the Recreational Vehicle Industry Association (RVIA) released their inaugural “40 Under 40” list, which included RV Trader’s Heather Chandler among the honorees.
The list, which aimed to identify current and future leaders in the RV industry under 40 years of age, selected recipients who have demonstrated a commitment to the industry and have shown leadership potential. Those named spanned manufacturers, dealerships, suppliers, campgrounds, and media companies representing many industry leading companies - including Keystone RV, Mercedes-Benz, and the Pennsylvania RV and Camping Association.
Chandler, who has been with RV Trader for over 10 years, first focused on servicing RV Trader’s dealer base - gaining a better understanding of their online advertising wants and needs - before moving into her current role in 2016. As the major accounts manager, Chandler works to support the unique needs of multi location dealerships. Her deep understanding of the industry, dealer priorities, and consumer behaviors has allowed her to provide insights and create custom experiences for this ever-growing segment.
“I was truly honored to be included in this list along with many impressive, young leaders in the industry” shared Chandler. “The multi location dealerships I work with are highly recognizable within the industry which is why I believe this role is so important. They have different needs than a single location dealership and trying to find solutions that will work for their unique situation is a fun and ongoing challenge.”
“As we saw more multi location dealerships in the marketplace, we knew we wanted to provide them with a more hands-on approach to their online marketing” states Paige Bouma, vice president of RV Trader. “Our vision has always been to be more than an advertising platform for our dealers. Heather has proven to be a true partner to these customers acting as their champion with our internal stakeholders and making sure their needs are being represented as we develop new products, processes, and procedures.”
About RV Trader
RV Trader is the premier online classifieds site for buying and selling recreational vehicles. With over 160,000 new and pre-owned units for sale by dealers and private sellers across the country, RV Trader attracts millions of active buyers every month who visit the site in search of their next unit. To help sellers capitalize on this targeted audience, RV Trader offers a comprehensive suite of digital marketing solutions to help advertise RVs for sale to active buyers across all devices.
About Trader Interactive
Trader Interactive is the leading online classifieds marketplace and marketing software solutions provider to commercial and recreational dealers. Our mission to bring buyers and sellers together remains the core of our businesses. With a robust portfolio of B2C brands, consisting of Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader and Aero Trader, and a suite of industry leading B2B brands including Commercial Truck Trader, Commercial Web Services, Equipment Trader and RV Web Services — Trader Interactive’s sites produce over 7 million unique visitors monthly. We are focused on supporting our dealers and manufacturers by driving impressive results and committed to providing innovative products to ensure that our customers generate leads, drive sales and maximize profits. Trader Interactive has 10 businesses and approximately 300 employees with our home office located in Norfolk, VA.