While many advertisers claim to be broke, the reality is that they often have ads running elsewhere. The key is to get them to take their budget and allocate it the right way.
AUSTIN, Texas (PRWEB) January 10, 2018
“I have no budget,” or, “My budget is allocated for the year,” are some of the most common objections media sales professionals are likely to hear. However, this is a joke, and while many advertisers claim to be broke, the reality is that they often have ads running elsewhere. The key is to get them to take their budget and allocate it the right way.
In this new podcast, corporate sales and sales training expert Ryan Dohrn of 360 Ad Sales Training explains how salespeople can respond to advertisers' standard objections and turn each prospect's protest into a closed deal.
In this episode, Dohrn presents four effective sales strategies and key conversation tactics, ranging from understanding the enemy (or competition) to mastering and making the most of the awkward silence.
The podcast episode and accompanying article are available now on 360adsales.com and can be found here. There are also more helpful sales tips, tricks and strategies available on Dohrn's podcast, Ad Sales Nation.
About Ryan Dohrn:
Ryan Dohrn is an award-winning corporate sales coach and offers corporate sales training to thousands of corporate sales executives each year. He is also an international motivational speaker and the author of the best-selling sales book, Selling Backwards. He has performed sales coaching for companies in 17 unique industry sectors, from media to tech to aviation, and is the owner and Publisher of SalesTrainingWorld.com, an online portal for sales training success.