Pearson, Maryville To Launch National Ad Campaign Highlighting Online Degree Attainment

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Nationwide TV and Radio Spots Will Promote Theme ‘Let’s Be Brave Together,’ Encourage Students to Start or Finish Degrees

Today, Pearson and Maryville University announced the launch of the first national TV and radio advertising campaign for Maryville Online. The nationwide campaign will feature television and radio spots designed to encourage working adults to start a college degree online for the first time or finish an uncompleted degree.

In November, the university announced the addition of 10 new online degree programs, launching in the Fall of 2018, designed to make career-relevant education more accessible and flexible to students in all stages of life. Pearson is partnering with Maryville to provide the university with support for prospective student marketing and recruitment efforts, including the development of the ‘Let’s Be Brave Together’ campaign. In addition, Pearson will assist online students through their initial selection of a degree program, and then through graduation with retention, student support and help desk services.

The campaign specifically targets the 30 million 25 to 40-year-old working adults in the United States who have started a college degree, but not yet finished it, according to the "Some College, No Degree" report issued in 2014 by the National Student Clearinghouse Research Center. The ads celebrate Maryville’s legacy of improving access to education and show potential students that a career-advancing degree is within reach.

“Maryville prides itself on partnering with industry leaders to enhance student access and success,” said Mark Lombardi, president of Maryville University. “Our partnership with Pearson on the ad campaign, marketing and recruitment of online students enables us to focus on excellence in our course development and delivery. Together, we will better educate thousands of students who want and deserve a high-quality college education.”

“The decision to return to school as an adult is one of the bravest ones a student can make. We’re proud to be a part of people making progress in their lives through education,” said Kevin Capitani, president, Pearson North America. “I am certain when students learn about the quality and breadth of the new offerings at Maryville, they won’t hesitate to join us and ‘be brave together’ to begin or finish their degree.”

The ad campaign launched nationwide on January 1st, 2018.
For more information about the programs offered through Maryville Online, please visit them on the web: https://online.maryville.edu/

About Pearson
Pearson is the world’s learning company, with expertise in educational courseware and assessment, and a range of teaching and learning services powered by technology. Our mission is to help people make progress through access to better learning. We believe that learning opens up opportunities, creating fulfilling careers and better lives. For more, visit http://www.pearson.com.

About Maryville University
Founded in 1872, Maryville University is a comprehensive and nationally ranked private institution with an enrollment of more than 7,800 students. Maryville offers more than 90 degrees at the undergraduate, master’s and doctoral levels to students from 50 states and 60 countries. For more information, visit online.maryville.edu/.

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Scott Overland
Pearson Education, Inc.
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