GSG’s dedication to creating high-end custom cycling clothing that blends aerodynamics with comfort gives our athletes the best support in their apparel as they race around the world to inspire, educate and empower everyone affected by diabetes.
ATLANTA (PRWEB) January 09, 2018
Team Novo Nordisk, the world’s first all-diabetes professional cycling team, and Giessegi Srl (GSG), a global leader in sportswear announced a new partnership naming GSG as the official on-bike apparel supplier for Team Novo Nordisk. GSG will provide a complete line of technical apparel for the men’s professional and development squads.
“Everyone at Team Novo Nordisk is thrilled to join forces with GSG,” said Team Novo Nordisk co-founder and CEO Phil Southerland. “GSG’s dedication to creating high-end custom cycling clothing that blends aerodynamics with comfort gives our athletes the best support in their apparel as they race around the world to inspire, educate and empower everyone affected by diabetes.”
All GSG apparel is created in-house at their facilities in northeastern Italy. For Team Novo Nordisk, the ability to customize apparel provides an advantage when it comes to supporting the unique needs of an athlete with diabetes. This includes access to GSG’s innovative and experienced R&D team, quick timeline on product delivery and flexibility on quantities.
“The partnership with Team Novo Nordisk is a unique opportunity for GSG because it not only lets us continue supporting the professional peloton but it also allows us to be a part of Team Novo Nordisk unique mission,” said GSG Marketing Manager Alessandro Costa. “At GSG, our broader vision is to encourage everyone to tackle whatever challenges life throws at them, and by working together with Team Novo Nordisk, we can showcase the technical innovations behind our products and help athletes achieve their best during competition.”
The 2018 season will see Team Novo Nordisk racing in a navy blue GSG-designed jersey that features a light blue circle and the words Changing Diabetes across the front. The blue circle is the symbol of the diabetes community and it reflects unity. In addition to featuring nanotechnology that wicks perspiration while maximizing aerodynamics, comfort is a key element behind all GSG apparel, including flat seams, soft fleece fabric and a mix of padding foams.
About Team Novo Nordisk
Team Novo Nordisk is a global all-diabetes sports team of cyclists spearheaded by the world’s first all-diabetes UCI Professional Continental cycling team. In 2012, Phil Southerland, co-founder and CEO of the team, and global healthcare company Novo Nordisk, came together to create Team Novo Nordisk, based on a shared vision to inspire, educate and empower people around the world affected by diabetes. For more information, go to http://www.teamnovonordisk.com.
Giessegi Srl is a company founded in 1984 by Simone Fraccaro, professional road and track rider in the 70s and 80s with Moser and Saronni. The company is nowadays one of the five leading manufacturers of custom bike wear in Italy. Giessegi delivers its products to customers across over 40 foreign countries, on all continents. Their main target is to develop for any cycling enthusiast a complete range of clothing, using all innovations available and testing in the most challenging races. For more information, go to http://www.giessegi.com.
Fitzalan Crowe for Team Novo Nordisk
T: +1-703-596-2020 (U.S.)
Alessandro Costa for GSG
T: +39 0423-746809 (Italy)