Prairie Systems Releases Feed Industry's First Interactive Ordering Experience: SmartOrder

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SmartOrder Gives Customers Hands-On Control Over Their Orders, Enabling Real-Time Process Visibility and Smarter Decisions

SmartOrder is expected to change the feed management business with its interactive, real-time information visibility and decision capability

In a move expected to turn heads in the highly competitive feed management technology business, Prairie Systems has introduced the industry’s first interactive feed management solution. SmartOrder™ delivers a complete virtual ordering experience, enabling feed companies to give customers control over their feed management process.

SmartOrder is a radical departure from today’s feed management process technologies, which rely mostly on paper orders and clipboards. It replaces paper with digital records and moves the process of managing a protein producer’s feed supply from the clipboard to the cloud. The need for meetings, phone calls, voicemail and other older forms of managing feed orders and supplies is eliminated with SmartOrder.

Joel Stave, managing director of Prairie Systems and SmartOrder’s chief digital architect, likens the customer experience with SmartOrder to shopping on Amazon or booking a hotel on Expedia.

“The reason these sites are so popular is that they put control in the hands of the customer and they streamline the experience. Now, SmartOrder does this for the feed management business,” he explained.
What was a manual, time-consuming process is being transformed by Prairie Systems into a fully automated, cloud-based, virtual experience that delivers hands-on control of the ordering, manufacturing and delivery process to the customer.    

This preemptive move by Prairie Systems enables a new level of real-time collaboration and decision capability for the increasingly complex and competitive animal feed industry, a milestone in feed process manufacturing solutions that have largely been relegated to the back office. With SmartOrder, the ordering process is virtual, providing open access and communications between remote sales teams and customer service / feed order fulfillment teams. The advances in SmartOrder create a fully automated, easy-to-access, digital snapshot of a feed customer’s order history, current orders and status.

SmartOrder is expected to change the feed management business with its interactive, real-time information visibility and decision capability. Early interest among feed producers is because SmartOrder represents a big step forward in how animal feed is sourced, ordered, manufactured, delivered and monitored. In today’s feed industry, mill orders fall into silos with little or no visibility between roles. Data is shared on printouts and reports take days to run and are often inaccurate.

SmartOrder closes a critical communication and information gap by facilitating real-time order views and actions. By allowing everyone involved to see an order and make changes to it, important decisions can be made on the spot. And, by enhancing communication and data access capabilities, SmartOrder will help reduce order outages and provide new insights into the supply chain.

Although Prairie Systems has not made SmartOrder widely available until now, Stave said that demand has been high due to early deployment with a handful of feed manufacturers.

“We have had quite a number of inquiries,” Stave said. “It seems that everyone wants the interactive experience that SmartOrder provides, so we’re making it available now. But, it’s a work-in-progress as we are adding functionality every day.”

About Prairie Systems
Prairie Systems is a leading digital innovator in the feed management and protein industries. Its suite of digital solutions addresses critical process and decision management challenges. The Prairie Systems’ team has extensive experience in protein management and software development, providing a unique understanding of the challenges facing the industry. For further information, visit

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Brandon Lowder
Prairie Systems
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