Study: Frequency of Amazon Shopping Continues to Rise, with Nearly Half of Prime Members Now Making Weekly Purchases

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New Feedvisor study reveals key insights into Amazon shopper research and buying habits.

As Amazon continues to set standards for the e-commerce world, the platform is also becoming an integral part of shoppers’ everyday lives. In fact, 85 percent of Prime members visit Amazon at least once a week, and more than half (56 percent) of non-Prime members report the same, according to Feedvisor’s second annual Amazon User Survey.

Feedvisor, the leading algorithmic repricing and revenue intelligence platform that helps online retailers make accurate business-critical decisions, surveyed more than 1,500 Amazon shoppers about their habits on the platform, the ways they find products online, and the top factors that cause them to buy. The survey found that while Amazon has become a go-to destination for shoppers, only about one-third come to the site ready to buy, meaning there are still major opportunities for sellers to close the gap between browsing and intent to purchase.

“As consumer expectations continue to evolve and Amazon expands its offerings with a wider range of experiences for Amazon shoppers, sellers have to adapt accordingly,” said Claudia Hoeffner, VP Global Marketing of Feedvisor. “Amazon sellers need to operate with more agility than ever before. It’s critical for them to pay attention to the changing needs of today’s consumers in order to grow and optimize their businesses.”

The study revealed that Amazon is often the first place consumers go to conduct product research: 44 percent of all respondents always check Amazon prices before purchasing a product from another brand or retailer site. When making purchases on the platform, price, free shipping and positive product reviews remain the top three considerations, but consumers consider a wide range of factors before making their purchase decision.

Additional key takeaways from the report include:

  • Shoppers trust Amazon most for shipping. Seventy-nine percent of Amazon shoppers report that they trust packages shipped by Amazon more than by third-party sellers, and more than one in five users (21 percent) will choose a different seller if delivery takes more than two days. This highlights the potential for sellers using options like Fulfillment by Amazon (FBA).
  • Mobile is gaining ground. Desktops remain the most popular channel for online shopping (51 percent), but mobile shopping has increased: 47 percent of consumers shop on mobile devices, up from 41 percent last year.
  • Reviews and seller ratings can make or break sales. Seventy-nine percent of Amazon shoppers “always” or “often” check a seller’s rating before purchasing and nearly two in five (36 percent) require at least a four star rating to make a purchase.
  • Product search and content are key to almost all purchases. Seventy-five percent of Amazon shoppers first research products from Amazon’s search bar, and nearly all Amazon shoppers (97 percent) read full product descriptions before purchasing.

“Consumers are using Amazon as a product research and price comparison tool when they begin their path to purchase for a wide range of products,” said Hoeffner. “Because so many consumers start their journey on Amazon, there is a huge opportunity for sellers to offer engaging content, prices and fast fulfillment options to keep consumers from making purchases elsewhere.”

To view the complete results of the 2017 Feedvisor Amazon User Study, please visit:

About Feedvisor
Feedvisor is the pioneer of Algo-Commerce — the discipline of using big data and machine learning algorithms to make business-critical decisions for online retailers. Feedvisor’s cloud-based algorithmic repricing and revenue intelligence solutions power millions of pricing decisions daily, providing retailers with actionable insights to maximize profitability and drive their business growth. For more information about Feedvisor, visit

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