Manthan Enables Real-Time Personalized In-Store Offers and Promotions for Shoppers at NTUC FairPrice’s “Living Lab” Supermarket

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Manthan’s big data machine learning analytics enables Singapore’s most technologically advanced supermarket to send real-time, user specific promotions to individual shoppers in-store and guide them to their favorite brands and products across aisles.

Manthan - Retail Analytics
FairPrice is here to make lives better and working with Manthan allows us to harness big data machine learning analytics to provide a more personalized and enriching shopping experience for our customers

Manthan, a leader in advanced analytics and artificial intelligence based intuitive solutions for retail and consumer businesses around the world has partnered NTUC FairPrice to enhance customer engagement at the newly opened FairPrice supermarket located at SingPost Centre in Singapore. What Singapore’s favorite retailer calls the “living lab” store, brings together the most advanced retail technologies to revolutionize the grocery shopping experience.

Custom Promotions and Shopping Assistance -
Customers visiting the supermarket receive customized offers and promotions through the “FairPrice@SingPost” mobile app. Offers are pushed to the app based on customer preferences and affinity to brands and products. The store leverages Visible Light Communication technology (VLC) to communicate with the mobile app via the customer’s smartphone camera. This technology enables customer tracking and seamlessly interacts with Manthan's TargetOne in real-time. The advanced analytics platform sends out customized promotion to each customer driving better conversion and basket expansion.

Manthan’s TargetOne platform enables a whole new localized, in-store shopping experience for customers and assists them in staying updated with relevant offers on their favourite brands and products while at home and getting new and interesting product suggestions in real time when browsing in an aisle. It also guides shoppers to products and offers in areas of the store they have not frequented in recent visits and generally tend to miss out. This in turn helps the retailer to provide a more enriching shopping experience for its customers.

Valued Relationship -
“FairPrice is here to make lives better and working with Manthan allows us to harness big data machine learning analytics to provide a more personalized and enriching shopping experience for our customers,” said Mr. Cheum Chee Leong, Chief Information Officer, NTUC FairPrice.

“FairPrice is an innovator in the retail space and we appreciate the opportunity to support the growth of the company through our cutting-edge solutions,” said Madhu Attada, VP Delivery, Manthan

Manthan’s analytics based personalization solutions drive enhanced customer engagement at some of the leading retailers across the globe. Its personalization-as-a-service capability enables a range of channels, such as kiosks within the stores, clientele apps, retailer mobile apps, websites and E-commerce applications to display contextually personalized content.

“Retailers can easily integrate Manthan’s personalization APIs across customer touch points to significantly improve customer engagement and drive overall sales,” said Amit Rohatgi, Director Product Management, Manthan.

Manthan will be exhibiting at booth #4311, National Retail Federation (NRF) Convention & Expo, January 14-16, 2017 at New York City’s Jacob K. Javits Convention Center.    

About Manthan
Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan's portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution - the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics, visit

About NTUC FairPrice
NTUC FairPrice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. From one supermarket, it has grown to become Singapore’s largest retailer serving over half a million shoppers daily, with a network of over 140 outlets, comprising FairPrice supermarkets, FairPrice Shop, FairPrice Finest and FairPrice Xtra. Its convenience arm comprises a network of over 160 FairPrice Xpress and Cheers convenience stores, which serves over 100,000 customers daily. FairPrice Online caters to over 115,000 subscribers offering a hassle-free online shopping experience. NTUC FairPrice also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company.

Today, with its multiple retail formats serving the varied needs and interests of people from all walks of life, NTUC FairPrice has kept pace with the changing needs of its customers while remaining committed to its social mission and its aspiration to be Singapore’s leading world-class retailer with a heart.

Guided by the philosophy to do well in order to do good for the community, NTUC FairPrice launched FairPrice Foundation in 2008 to focus its giving efforts to provide a better life for the community. FairPrice Foundation focuses its giving on three strategic thrusts – the poor and needy, nation building and community bonding, and advancing workers’ welfare. FairPrice has since donated over S$108 million to the Foundation to further these three areas of focus.

For more information on NTUC FairPrice, visit

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