Healthcare Technology Company CoachCare Announces First Strategic Partnership with Genetic Direction

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Through aligned technologies that predict obesity tendencies, monitor patient lifestyles and inspire positive patient changes, CoachCare and Genetic Direction hope to significantly improve patient outcomes.

The clearest view into patients' lives outside of the clinic walls.
The addition of cutting edge DNA testing to any weight management program provides an enormous benefit to patients, and the combination of this insight with the daily, real-time behavioral data captured by CoachCare presents healthcare professionals with a unique set of tools to help their patients

CoachCare, a New York based healthcare technology startup, announced today their partnership with Genetic Direction to help provide patients with the best health management programs and real-time monitoring tools to battle obesity. The CoachCare solution plays a key role in allowing patients and providers to monitor, engage and react to their programs 24 hours a day, while Genetic Direction provides personalized weight management programs to patients based on their unique DNA.

CoachCare and Genetic Direction can seamlessly integrate their technologies together, so obesity patients and providers can view real-time data during their programs while tracking successes and/ or problems with compliance. Genetic Direction’s GxSlim product offers the patient a health and activity weight loss management program based specifically on the client’s genetic profile, including the best nutrition, workout and supplement regimen to reach their maximum potential. They were previously looking to add value to their affiliates by working with a technology leader in the health and wellness space.

CoachCare provides a custom-branded patient mobile app, clinical dashboard, and connected proprietary trackers and scales to help monitor a patient’s unique protocol and progress. Their technology can play an important role in addressing a predisposed issue like obesity before it becomes critical.

“We think Genetic Direction is the right fit for our first partner,” said CoachCare CEO Andrew Zengilowski. “The addition of cutting edge DNA testing to any weight management program provides an enormous benefit to patients, and the combination of this insight with the daily, real-time behavioral data captured by CoachCare presents healthcare professionals with a unique set of tools to help their patients.”

Genetic predispositions and virtual healthcare are making a big impact in today’s healthcare climate. As science sheds more light on how obese individuals have genetic similarities that lead to biological differences that could predispose them to weight gain, Genetic Direction will continue to use that knowledge to help personalize treatment for their obese patients. Similarly, as virtual healthcare becomes the standard for the industry, CoachCare will work to provide the clearest views into patients’ lifestyles and programs beyond the clinic walls, all while reinforcing a deep, favorable connection between patients, coaches and providers.

“We’re excited to pair our GxSlim program with CoachCare’s progress monitoring technologies, allowing patients to learn how to eat and exercise in ways that are in line with their genetic predisposition, as well as track their weight loss metrics progress and be held accountable through CoachCare’s platform,” said Genetic Direction CEO Edwin Mayfield. “The combination of the two products will provide individuals with an unprecedented level of personalization and motivation to obtain a healthy weight.”

Both CoachCare and Genetic Direction understand that predisposed persons may require individualized interventions and greater support to be successful in maintaining a healthy weight. Their products work seamlessly together to provide both for patients.

Learn more about the CoachCare solution: http://www.coachcare.com
Learn more about Genetic Direction: http://www.geneticdirection.com

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Carol Duke
CoachCare
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