Kelle’s Transport Service is Now Soar Transportation Group

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New ownership / leadership team takes the helm of the Salt Lake City based temperature-controlled carrier

One of the nation’s emerging and quickly growing temperature-controlled trucking carriers — Kelle’s Transport Service (KTS) — has changed its name to SOAR Transportation Group after Marc Kramer, a long-time investor of transportation companies, recently acquired a controlling interest.

Kramer is a seasoned business strategist and investor who has nearly 20 years experience investing and overseeing businesses in the trucking industry. He first met Kelle Simon, the founder of Kelle’s Transport Service, in 2013 and assumed majority control in August of 2017. Kramer’s focus has been to bring in a new team of experienced leaders to enable SOAR to scale from a well-run family business to become one of the top national freight management companies.

“We are highly respectful of the Simon family and the company’s past,” Kramer said. “Changing the name has nothing to do with moving away from this proud past, but more about identifying a name that better reflects the future of this company as selected by our employees. Kelle Simon remains a minority owner and friend to me and to the company.”

“I have a lot of confidence in Marc’s ability to lead the company into the future as I begin to turn my attention to other interests,” said Kelle Simon. “He has consistently impressed me with his concern for the team and ensuring the company operates in a highly professional, service-oriented manner. He has treated me as a partner and a friend and I am proud to see this next chapter in the company’s evolution unfold.”

In September 2017, Kramer named 18-year veteran of the industry, Cody Isaacson, as president. With the support of a team of industry veterans he recruited, Isaacson has quickly impacted the company by focusing on building a driver-centric culture and accelerating the growth of the company’s non-asset brokerage division. Isaacson’s goal is to establish SOAR as a top-tier safety and service provider, and to become one of the leading freight management companies in the United States.

“Our culture is a key element of our strategy,” Isaacson said. “It has been a privilege to lead this organization and see how the team is evolving. I am excited about the changes we are implementing. Having been in the industry for many years, I have never seen the pace of change and progress to serve our drivers and customers as I have seen here at SOAR. The commitment demonstrated by the employees here is truly unique and gives me confidence that we will continue on our path to become a leading franchise in this industry.”

SOAR’s state-of-the-art fleet includes 235 tractors and 350 temperature-controlled trailers. The company is currently hiring experienced over-the-road drivers and independent contractors.

More information and driver applications can be found at


SOAR Transportation Group is a temperature-controlled transportation and logistics service provider based in Salt Lake City, Utah. Founded in 2018, SOAR is dedicated to safety, quality and on-time service delivered by professional drivers, while offering highly committed customer support and the latest technology and equipment.

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Cody Isaacson
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