From Gold and Silver to Diamonds and Pearls – How The Fine Jewellery Company is Revolutionising the Jewellery Market

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Disrupting the jewellery market.

Rob Halliday-Stein - Founder and Managing Director, The Fine Jewellery Company

We felt that we could bring our combination of online expertise, customer service and use of working on much lower margins to the jewellery market

An inspirational entrepreneur, who has made millions by building his bullion business into ‘The UK’s Number One Online Bullion Dealer’, is taking the jewellery market by storm with the launch of The Fine Jewellery Company and disrupting the market!

Rob Halliday-Stein, 40, launched BullionByPost nine years ago – buying and selling gold and silver coins and bars online. Now, using his expertise of selling and shipping high value goods, he’s launched the online jewellery store. The business is growing at an astonishing rate, with first year sales of more than £1m.

On launching the jewellery business Halliday-Stein said:

“A natural progression from being the UK’s number one online bullion dealer, with a passion for providing great customer service, was to disrupt the jewellery market which has traditionally worked on inflated margins.

“We felt that we could bring our combination of online expertise, customer service and use of working on much lower margins to the jewellery market.” has a skilled team that includes highly qualified gemmologists with experience in retail, manufacture and design, gem and diamond testing and grading. They’ve invested in dedicated in-house photographers and editors who have a wealth of experience in high-end e-commerce still life photography for top high street retailers.

Halliday-stein says the team is devoted to bringing the best jewellery website to the UK, offering a platform where people can gain access to a wide range of styles - including new and antique jewellery - at competitive prices, which are not readily available in high street shops. That includes a wide range of gemstones including ruby, emerald, pearl and sapphire jewellery.

He added:

“Our jewellery range is focused on providing real, high quality jewellery because the online market is saturated with people selling either overpriced designer branded jewellery or jewellery that is of poor quality. We saw a gap in the market for real jewellery, be that a gold chain or gold lockets from skilled British designers and craftspeople carefully handpicked”.

The website is not only targeted at women, but men too who are looking for that special gift said Halliday-Stein:

“It’s for Men, who are looking for a thoughtful, high quality gift that will be treasured and for women, who are looking for an unrivalled range of high quality jewellery all at very fair prices”.

The online company is located in the heart of Birmingham, a city renowned for its jewellery making and design. Within the city is the Jewellery Quarter. At only 0.40 square miles, it has been home to some of the world’s most highly skilled mounters, goldsmiths, jewellery manufacturers and designers for over 200 years.

At its height, the Jewellery Quarter employed over 30,000 people and even during the tough times of the war, remained busy by manufacturing items such as buttons and medals. Originally the trade was open only to those involved with jewellery or metal. It is home to many treasures including over 200 listed buildings, the iconic Chamberlain Clock and of course the oldest, largest and busiest Assay Office. To this day Assay Office Birmingham still hallmarks over 12 million pieces a year.

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Daryl Jackson
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