Lifestyle blogging website launched to support healthy living.

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New free to use online community will support mental and physical health.

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My home vitality

My passion is to help people develop and live truly fulfilling lives

A new lifestyle blogging website, My Home Vitality, has been launched by a health and fitness fanatic to help support others in achieving a higher level of general wellbeing, including exercise.

My Home Vitality hit the internet for the first time in December 2017 as an online community sharing information, references and resources to help visitors make better lifestyle choices. This includes support and advice on nutrition, relationships, the mind, spirituality, education, exercise, rest and relaxation in everyday life.

  • The new site is free to use and offers email updates, access to motivational videos and regular advice from supporters in the online community on health and wellbeing-related matters.
  • The articles and information shared on My Home Vitality are sourced from regular contributors, researchers and anyone interested in health. New suggestions from readers are always welcome.
  • Information is built around key themes to allow readers to explore the full impact of issues like travel, the workplace and time management on their lives.

The website’s founder Shaun Cadwalleder explained, "My passion is to help people develop and live truly fulfilling lives. Our core principle is that all products and ideas featured on our site and all partners we work with have to pass the ‘close friends and family test.’ We do not recommend or discuss anything on our site that we wouldn’t recommend to a close friend or family member."

The site works to provide comprehensive information in a practical and easy to understand way, built around series of informative articles on topics suggested by readers. The current series available on the site include 'travel', 'on a budget', 'timesaving' and 'workplace'. Each of these sections explores how the factors impact people’s lives via the wheel of well-being - exercise, nutrition, learning and development, rest and relaxation, nutrition and mind and spirituality.

The most popular articles on the site at the end of December were about exercise and fitness gifts, cheap and healthy meals, avoiding dehydration and festive workouts. Also trending were articles about reducing illness by eating well, healthy ideas for food at work and work out regimes for burning Christmas calories.

The idea behind the site, says the small team currently managing it, is to help people easily access useable and informative advice on health and wellbeing issues. Services currently available for visitors include a free email newsletter of top tips and information sent straight to their inbox, a regularly updated bank of motivational videos, and an online forum to share ideas about how to maintain a good level of health and spirituality in everyday life. More features will be added as the reach of the site expands.

My Home Vitality offers a significant departure from traditional lifestyle websites, simply because of its wide view and holistic approach. As such, it sets itself apart from pages that focus on a few key components of vitality; it takes a view on all elements, in order to create a more insightful and supportive network for healthy, holistic living.

The site’s launch comes at a time when health and well-being is close to many people’s minds. The latest data from the Office of National Statistics suggests that the number of people in the UK who feel the things we do in life are worthwhile has increased slightly in the UK between June 2016 and June 2017. There was no change in average anxiety ratings over the same period.

The study also showed results from England had driven overall improvements in life satisfaction, worthwhile and happiness ratings. However, people in Northern Ireland report the highest levels of personal well-being. The UK average was 7.7 out of 10 for life satisfaction, 7.9 out of 10 for feeling life is worthwhile and 7.5 out of 10 for happiness.

This growth in interest, and that of the fitness industry, means the potential market and audience for My Home Vitality is significant. There are now over 9.7 million fitness members in the UK - that’s one in every seven members of the population. Meanwhile, almost two thirds (64%) of Brits asked about their eating habits by Mintel said they considered their dietary or nutritional intake "all or most of the time."

Cadwalleder explains the site’s view goes beyond one aspect of health and wellbeing. "Once you have used our resources to improve one area of your life, we urge you to move on to the next in the series. By doing this, you will truly understand what changes you may need to make in each area to become a more rounded and wholesome individual."

Alongside the website, the team are also running a responsive and knowledgeable social media stream to provide regular updates and advice on healthy living. This includes up to daily updates on recipes, exercise and motivational messages. You can follow them on Facebook here [https://www.facebook.com/myhomevitality/ , on Twitter [https://twitter.com/myhomevitality or on Instagram [https://www.instagram.com/myhomevitality/ .

In order to improve their service, the website team is currently actively collecting feedback on how well the site meets the needs of its visitors. The survey can be completed via the website here: https://www.myhomevitality.com/ Feedback will be used to shape the site’s content in the future.

Readers and those who are interested are also encouraged to submit their own ideas for information series or articles here: https://www.myhomevitality.com/contact-us/.

Advertising opportunities are available for suitable parties whose goals match the approach and ethos of the site. Please get in touch for an informal conversation about pricing and duration.

About the company: My Home Vitality is run by a small team and headed up by Shaun Cadwalleder, a chartered accountant based in Stourbridge, West Midlands. Shaun has a passion for all things fitness, and is keen to help others with their own wellbeing and self-improvement goals. His vision for the website is to make it the premier destination for updates and ongoing support for people with an established, or growing, interest in improving their lives via health and wellbeing.

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