Private Equity Firm Casoro Capital Appoints Fintech Veteran Joy Schoffler as Chief Strategy Officer

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Schoffler to help CRE-focused private equity firm develop new financial products and streamline investor relations

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Casoro Capital, a private equity and single-family office focused on creating real estate partnership opportunities that are suitable, attractive, and efficient for high net worth individuals, family offices, and institutions, has added fintech and financial services communications veteran Joy Schoffler to its executive team. Schoffler joins as Casoro’s Chief Strategy Officer and will manage investor relations and the development of innovative new financial products.

Schoffler, an active leader within the fintech community, sits on several advisory boards including SXSW Accelerator, AARP’s FinTech Accelerator and FinTech Professionals Association. She additionally serves as an advisor to Yodlee’s fintech incubator. Past board positions include CFIRA and CFPA which worked with the SEC and FINRA on JOBS Act implementation, enabling online investing as we know it today.

In addition to being a long-time investor, Schoffler previously served as director of acquisitions for The PPA Group (Casoro’s parent company) where she helped acquire more than $250 million in real estate helping the company to make Inc. magazine’s “Inc. 5000” list of fastest growing private firms two years in a row.

“I could not be happier to be back,” Schoffler said. “Casoro and The PPA Group family of companies feel like home. The fact that I get to help build innovative new financial products and share our vision with our global community of investors is very rewarding.”

Prior to joining Casoro, Schoffler founded Leverage PR, a public relations firm serving the financial services, technology, real estate, and professional services sectors—where she played a pivotal role helping organizations achieve strategic objectives through communication advisory services. After seven years, Leverage PR was acquired by Caliber Corporate Advisers, a strategic marketing and communications firm with similar focus.

“We are really excited to have Joy back on our team,” Monte Lee-Wen, President and CEO of The PPA Group, said. “Having built one of the leading PR agencies for the fintech industry, Joy has proven herself to be an incredible entrepreneur and go getter. We are thrilled to be able to utilize her many talents to help us fulfill our corporate vision for Casoro Capital.”

To date, The PPA Group and Casoro Capital teams have completed nearly $1 billion in multifamily transactions.

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About Casoro Capital

Casoro Capital is a private equity and single-family office focused on creating real estate partnership opportunities that are suitable, attractive, and efficient for high net worth individuals, family offices, and institutions. Together with its parent company, renowned commercial real estate investment firm The PPA Group, they form a highly experienced team that has completed over $1 billion in transactions. Being a vertically integrated company that leverages the disciplined analysis and asset-based knowledge helps them develop products with exceptional risk-adjusted returns. For more information, visit http://www.CasoroCapital.com.

Media Contact

Lisa Maher
Caliber Corporate Advisers
lisa@calibercorporate.com
512-663-5530

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Lisa Maher