The goal of any market research study is not only to uncover deeper, more connected responses, but also to take your clients deeper into the minds of their customers at a psychological and emotional level
DETROIT (PRWEB) January 17, 2018
Ray Fischer, CEO of the strategic online qual platform AHA!, understands that many marketing researchers or insight strategists have either had sub-optimal experiences, or are altogether hesitant to take the leap into online qual for insights projects, fearing the unknown. As a pioneer in consumer research and online qual he has influenced thousands of research studies that have led to marketing insights for Fortune 500 brands. Fischer will be a featured speaker at the Quirk’s Marketing Research and Insights Conferences in Orange County, California, on January 31st and in Brooklyn, NY on February 27th. Over 1000 members from the marketing research and brand management community will be attending these premier consumer insights conferences.
The presentation, titled “The Optimal Online Qual Study: When Failure is Not an Option,” gives a clear and simple road map for designing and successfully executing online qual studies, covering topics such as architecting a great study and how to humanize and infuse creativity into your approach for maximum engagement and deeper insights. Fischer will also share best practices about other elements of online qual including recruiting methodologies.
“The goal of any market research study is not only to uncover deeper, more connected responses, but also to take your clients deeper into the minds of their customers at a psychological and emotional level,” says Fischer. “I am looking forward to sharing proven best-practices and the power of technology to inspire brands, marketing research consultants and ad agencies to conduct online consumer or B2B studies more cost effectively than traditional research studies.”
Fischer and his team of marketing research and technology experts developed and built one of the industry's first online qual diaries. In collaboration with Aha! subscribers, the Aha! platform has evolved into a comprehensive suite of dynamic online qual tools featuring social and mobile-friendly activities that include the following projective techniques: Storytelling, Dynamic Canvas and Journey Mapping, Perceptual Mapping and community tools, such as pinboards, wishing walls, and newsfeeds.
The latest release of Aha’s Dynamic Canvas collage builder goes beyond traditional collage tools by adding the ability to use it as a strategic concept “mark-up” tool and offers custom “journey mapping” options as well.
To learn more, please contact Ray Fischer at 810-599-9440 or visit AhaOnlineResearch.com